Campaign Strategy & Planning: Develop NA's annual campaign roadmap by synthesizing market intelligence and channel performance data to inform strategy in identify high-impact verticals
Campaign Strategy & Planning: Partner with Product Marketing to define ICPs, buyer personas, and messaging strategies
Campaign Strategy & Planning: Synchronize campaign timing with product launches, seasonal opportunities, and organizational priorities
Campaign Execution & Optimization: Execute integrated ABM, product launches, and promotional campaigns across digital, events, and partnerships
Campaign Execution & Optimization: Manage day-to-day operations: segmentation, nurture sequences, content deployment, and paid spend
Campaign Execution & Optimization: Monitor performance in real-time and optimize messaging, channels, targeting, and creative based on results and Sales feedback
Reporting & Analytics: Own campaign dashboards tracking pipeline contribution, velocity, conversion rates, and ROI
Reporting & Analytics: Conduct monthly reviews with leadership on what's working and what needs adjustment
Reporting & Analytics: Share conversion data and account insights with Sales to inform future targeting and strategy
Cross-Functional Alignment: Work closely with product, central marketing teams, and sales to ensure strategic direction, ICP validation, and marketing initiatives are aligned for maximum impact
Cross-Functional Alignment: Collaborate with Product on go-to-market strategy for launches and vertical expansions
Cross-Functional Alignment: Align with Regional Marketing to ensure NA strategy supports global positioning