Responsibilities

• Brand positioning and messaging
• Defining X's target consumer
• Developing brand voice and personality
• Creating social media content pillars and campaign directions
• Guiding what types of posts, creative, and campaigns should be produced
• Writing creative briefs for social, photography, design, and creators
• Reviewing content and giving strategic feedback
• Competitor and consumer research
• Identifying trends and opportunities for X to stand out
• Helping shape launch and pre-launch marketing strategy

Requirements

• You should be someone who understands that branding is more than a logo or color palette.
• We want someone who can look at a piece of content and explain whether it fits the brand, why it works, and what should be done differently.
• This role requires previous experience in at least one of the following: Brand strategy, Brand positioning, Social media strategy, Content strategy, Creative strategy, Consumer marketing, Advertising, Marketing research, CPG or consumer brand marketing.

Preferred

• Experience with food, beverage, lifestyle, or other consumer-facing brands is a plus.

Benefits

• Flexible schedule