Responsibilities

• Sales Support: - Demonstrate an understanding of supplier brand strategies (marketing, promotion, and engagement) - Apply skills to educate, inspire and achieve menu placements, staff education, POS visibility and trade excitement for the brands - Communicate market conditions to the client - Maintain awareness of best practices, trends, and competitor brands - Identifyand develop business opportunities in the On - Premise segment - Track, measure and records results of all sales support initiatives - Ensure practices are compliant with all local, state and federal regulatory statutes Experiential Marketing - Identify brand opportunities via non-traditional marketing initiatives - Develop engaging sampling initiatives that generate excitement and affinity for the brands - Recruit, train and manage brand ambassadors and logistics coordinators - Schedule programming in target accounts - Manage budget and associated activation costs - Leverage programming and consumer demand to inspire the trade Influencer Marketing - Identify, recruit and manage a team of influencers to consistently create positive content on target appropriate social media pages - Utilize the team to generate consumer awareness and excitement among their own channels - Track all posts and ensure compliance with agency’s standards and practices related to social media content - Manage all aspects of reporting and KPI tracking

Requirements

• Brand Specialists must demonstrate:
• - Management skills
• - Creative abilities to develop programming opportunities
• - Comprehensive understanding of adult beverage practices and regulatory compliance
• - Expertise in spirits and RTD brands
• - Ability to engage multiple constituents
• QUALIFICATIONS
• - Ability to drive and maintain a valid and/or current driver’s license
• - Extensive knowledge of alcohol beverage industry
• - Strong leadership, motivation and persuasive communication skills