Job Description
Brand Name Development - Extern at Brand Acumen Intern/Extern: Business Development Brand Acumen THE ROLE You will be the first point of contact for new client opportunities, research lead on competitive landscapes, and embedded member of a small team solving naming and positioning challenges for innovation companies. This is not a filing job. You will conduct original research, identify partnership opportunities, qualify leads, and help shape how we talk to pharmaceutical companies, fintech platforms, and EdTech innovators about the work we do. WHAT YOU'LL DO Lead Research & Market Intelligence Conduct original research on naming landscapes, competitive positioning, and stakeholder ecosystems for target industries (pharma, EdTech, HealthTech, fintech) Map decision-makers and influencers at prospective client companies Build and maintain databases of partnership opportunities, investor interest, and market signals Client Outreach & Qualification Manage initial contact sequences with prospects across pharma, EdTech, and HealthTech verticals Screen inbound inquiries and qualify fit before escalation to senior team Track leads through pipeline and report on conversion metrics Project Support Assist on active naming and positioning projects: conduct stakeholder research, competitive analysis, and preliminary naming landscape reviews Participate in strategy calls and help synthesize findings into actionable recommendations Support presentation preparation for client pitches Partnership Development Identify and cultivate relationships with complementary service providers (design, regulatory consultants, trademark attorneys) Research potential strategic partnerships and co-marketing opportunities Support networking and business development events WHO WE'RE LOOKING FOR Required Genuine curiosity about naming, branding, and how language shapes markets Strong written communication. You write clearly, concisely, and with personality Comfort with ambiguity and ability to navigate unfamiliar industries quickly Ability to manage multiple workstreams and track details without constant oversight Basic familiarity with CRM tools, spreadsheets, LinkedIn, and research databases Nice to Have Background in pharmaceutical, EdTech, HealthTech, or fintech industries Experience in business development, sales development, or market research Familiarity with regulatory environments (FDA, WHO, institutional credentialing) Interest in linguistics, naming conventions, or brand strategy Experience with pharmaceutical companies, biotech, or healthcare innovation We Don't Require A specific degree or prior professional experience Advanced technical knowledge of pharmaceuticals or healthcare Sales experience (we'll train you on how to talk about our work) WHAT YOU'LL LEARN How naming strategy shapes market adoption and institutional buy-in The pharmaceutical landscape: FDA approval, WHO/INN processes, 505(b)(2) pathways, rare disease economics EdTech and HealthTech markets: stakeholder mapping, institutional adoption dynamics, credentialing complexity How to conduct original research and synthesize findings into strategic recommendations How to qualify leads, manage relationships, and move opportunities through a sales pipeline How small consulting teams operate: you'll see everything from contract negotiation to project delivery THE EXPERIENCE You will work directly with founders and senior consultants. You will be trusted with client relationships from day one. Your research will inform strategy. Your recommendations will shape how we position our services. You will also see the reality of a bootstrapped, profitable consulting firm: you will wear multiple hats, manage your own time, and take ownership of the projects you touch. This is structured work, not a trial-and-error experiment. But it requires initiative and comfort with ambiguity. LOGISTICS Location: Remote Duration: 3-6 months (negotiable based on fit and availability) Time Commitment: 15-25 hours per week (flexible based on project needs and your availability) Compensation: Hourly stipend (TBD based on experience and market rates) Start Date: Rolling applications; flexible start HOW TO APPLY Send three things to william.smith@brandacumenstudios.com: One page cover letter answering: Why are you interested in naming/positioning strategy, and what industry are you most curious to learn about? (Pharma, EdTech, HealthTech, Fintech?) Your resume or CV (or a link to your LinkedIn if you prefer) One writing sample - this can be an article you've written, a research memo, an email you're proud of, or even a response to a prompt. We care about clarity, personality, and precision more than length or polish. No application form. No quiz. Just show us how you think and write.
Location
Remote (United States)
Remote
Salary
$30k – $90k
Experience
1+ years