Responsibilities

• Support end-to-end execution of the GTM (go-to-market) calendar, partnering with cross-functional stakeholders to align timelines, deliverables, and communications to ensure cohesive campaign execution.
• Support the planning and execution of brand marketing initiatives, including pop-up experiences, retail activations, branded merchandise, gifting programs, partnerships, and cross-channel campaigns.
• Partner with Social, Influencer, and DTC teams to develop monthly brand performance dashboards, including campaign recaps, channel performance, and actionable insights.
• Monitor competitive activity, industry trends, and cultural moments to identify opportunities for innovation and growth.
• Analyze marketing performance across channels and provide recommendations to optimize future campaigns based on consumer behavior, engagement, and business results.
• Support brand marketing senior manager with vendor and partner relationships to support campaign logistics, contracts, and timelines.
• Develop presentations, launch recaps, GTM documentation, and executive-ready marketing materials for internal and external stakeholders.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience supporting campaign execution and cross-functional coordination.
• Excellent written communication skills with a strong sense of brand voice.
• Organized, proactive, and comfortable managing multiple projects at once.
• Data-informed mindset with the ability to translate insights into action.
• Passion for beauty, community, and brand-building.
• Experienced in project management platforms (e.g. Asana)

Benefits

• Medical, vision, and dental insurance
• Generous product allowance and team access to new launches
• Opportunities for travel, industry events, and content shoots