Responsibilities

• Develop and execute content strategies aligned with pipeline and revenue objectives
• Create and produce high-performing assets such as guides, checklists, playbooks, and evergreen lead magnets
• Partner closely with the Demand Generation team to support integrated marketing campaigns and ensure content alignment with best practices
• Plan and support the execution of Pacvue’s webinar program to generate leads and educate prospects
• Analyze proprietary data sets and collaborate with BI and analytics teams to transform insights into compelling narratives
• Support the development and extension of major data reports to facilitate ongoing lead capture
• Optimize content for conversion across multiple channels including email, landing pages, and distribution platforms
• Identify opportunities for performance improvement through A/B testing, messaging refinement, and channel optimization
• Stay informed about retail media trends, competitive insights, and emerging tactics in B2B demand generation
• Manage project timelines and foster cross-functional collaboration to ensure timely delivery of content initiatives

Requirements

• 5+ years of experience in content marketing, demand generation, or related roles within B2B SaaS
• Direct experience in retail media, eCommerce, or digital advertising industries
• Proven ability to develop high-performing content programs that impact pipeline growth
• Strong data storytelling skills with the ability to analyze raw data and craft compelling narratives
• Experience collaborating with analytics or BI teams to create research-driven content
• Understanding of email marketing, landing page optimization, and content distribution best practices
• Exceptional writing, editing, and project management skills
• Ability to operate autonomously in a fast-paced, high-growth environment

Benefits

• Unlimited Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance, and Pet Insurance
• 401(k) plan with Employer Match
• Up to 2 Days of Paid Time Off to Volunteer with a 501(c) Organization
• Paid Parental Leave
• Additional annual bonus compensation through incentive plans