Brand Marketing Lead- Creative Services

District of Columbia, USA (On-site)

$91K/yr – $203K/yrSenior Level5+ years expFull time

Posted 5 days ago

Job Summary

Own end-to-end CIM project management and partner liaison, steering creative work from briefs to delivery while coordinating testing, tracking progress, and escalating risks as needed.

  • Lead complex, multi-project workstreams and balance timelines, quality, and partner expectations.
  • Forge trusted relationships with MarCom partners and guide them through the creative process.

Job Description

Responsibilities

  • Partner Liaison & Account Management • Serve as the primary point of contact and day-to-day liaison between Creative Services and MarCom partners. • Guide partners through the creative process end to end, setting clear expectations while providing hands-on support at every stage. • Build trusted, collaborative relationships that position Creative Services as a strategic partner rather than an order-taker. • Proactively communicate status, risks, and changes to keep partners and internal stakeholders aligned. • Provide flexible account and administrative support across the broader account management team, adapting responsibilities as business needs and priorities evolve. CIM Project Management & Ownership • Completely own administrative needs and project management for CIM pods as related to the creative work set, operating independently from intake to final delivery. • Review input briefs, secure required inputs and approvals, and ensure briefs are complete and actionable before work begins. • Kick off creative work with the Creative Services team, ensuring clear direction, scope, and priorities are established up front. • Provide administrative support and coordination for CIM scripts. • Manage multiple projects simultaneously, balancing timelines, quality, and partner expectations across the CIM portfolio. Cross-Team Testing & Specs Management • Coordinate cross-team testing of CIM creative to validate performance, functionality, and brand and technical compliance. • Update and maintain specifications as changes are made, ensuring documentation stays current and accurate across teams. • Serve as a connective tissue between partners, creative, and testing functions to keep work moving efficiently. Tracking, Reporting & Escalation • Track CIM work throughout the year, including the volume of projects completed and key milestones. • Maintain accurate records and reporting on CIM to inform planning, capacity, and resourcing decisions. • Identify and escalate creative concerns, risks, or roadblocks to the team promptly, recommending solutions where possible.

Requirements

  • 5+ years of experience in account management, project management, or creative operations within an agency, in-house agency, or enterprise marketing environment.
  • Demonstrated ability to own complex workstreams independently and manage multiple projects and stakeholders in a fast-paced environment.
  • Strong understanding of the creative development process, from briefing through production and delivery.
  • Excellent communication, relationship management, and organizational skills, with a proven ability to guide partners through defined processes.
  • Experience developing input briefs and translating partner needs into clear, actionable creative direction.
  • Detail-oriented with strong tracking, reporting, and documentation habits.
  • Comfortable coordinating cross-functional testing and maintaining evolving specifications.
  • Ability to identify risks early and escalate concerns constructively with recommended solutions.

Benefits

  • PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
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PNC

3.5 Glassdoor

We’ll help keep your money boring so your life doesn’t have to be. pnc.co/guidelines

Pittsburgh, Pennsylvania, USA
63K employees (828 in marketing)
58% recommend to a friend
65% CEO approval

Salaries

Posted range

$91K/yr – $203K/yr

Taken straight from the job posting.

See all PNC salaries

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Brand Marketing Lead- Creative Services

PNC · District of Columbia, USA · On-site