Responsibilities

• Develop and drive Orbit/Extra - OEFY brand globally. Lead the global brand governance and ensure alignment on co-create, ambition, positioning and portfolio architecture.
• Drive the brand positioning and its main strategic pillars of development with strong consumer insight/data driven decisions
• In partnership with the Brand & Content team, build meaningful distinction and relevance for OEFY Brand with Gen Z and Gen Alpha to accelerate category growth by: identifying key drivers from data driven and human cultural insights, redefining and strengthening audiences and positioning, building communication and advertising briefs, and dialing up authenticity by tapping into content/activation ideas/partnerships that ladder up to new/community led/culturally relevant ways of building brands (in process accelerate earned, shared, owned aspect of deployment)
• Define brand and portfolio architecture by analyzing brand health, understanding roles, brand stages/evolution across markets, customer segments, innovation play and 2030 category growth strategy
• Lead co-create and collaboration across key markets by orchestrating and driving engagement through period connects, key forums etc.
• Maintain oversight of global brand strategy in partnership with brand and content teams, regions and global brand governance, and on-going connectivity across brand strategic initiatives
• Build and develop the Gum community through the leadership of knowledge by aiming to inspire and guide the global community towards our brands growth agenda.

Requirements

• 7+ years of relevant experience required
• Bachelor's degree required, Master's degree preferred
• Strong Marketing expertise in brand positioning, brand building, architecture, and communication.
• Proven record of strategic brand planning and development as well as communication brief and development.
• Strong expertise in consumer growth agenda and portfolio strategy.
• Strategic mindset with strong execution capability
• Strong team leadership and ability to drive influence across matrix organization and stakeholder management

Benefits

• industry competitive salary and benefits package, including company bonus.
• medical and dental benefits
• participation in 401k plan
• paid time off benefits
• A strong focus on learning and development support from day one, including access to our in-house Mars University.