Responsibilities

• The Brand Marketing Coordinator plays a key role in developing content and executing integrated marketing campaigns that support the firm’s practice areas and broader brand objectives.
• Working closely with internal clients and the Brand Marketing team, the coordinator supports day-to-day campaign execution, including content development, email and social media coordination, collateral creation and updates, audience targeting, campaign setup, optimization, reporting, and brand consistency.
• Develops, organizes, and maintains marketing content and materials. Coordinates email campaigns and studio and teammate event and accomplishment announcements.
• Supports social media planning and execution by developing platform-appropriate written, visual, and video content that increases engagement, builds market awareness, and strengthens brand visibility.
• Supports internal communications through content development, editing, coordination, and, as needed, video production and virtual recording support.
• Ensures that all content and materials present a clear, unified, and positive image for the organization and brand.
• Participates in the writing, editing, and proofing process to provide quality control for marketing materials and multimedia content.
• Contributes creative ideas and recommendations that continuously improve the quality, relevance, and performance of marketing content and campaigns.
• Stays current on content marketing, digital campaigns, social media, and video trends, and recommends formats, techniques, and tools that can improve the effectiveness and efficiency of the firm’s marketing efforts.
• Shares new information as it becomes available and provides responsive, day-to-day marketing support to assigned practices and broader firm initiatives as needed.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Journalism, Public Relations, Digital Media, or a related field; coursework or certifications in digital advertising are a plus.
• Experience in marketing, communications, content development, or digital campaign execution; experience in the architecture and design industry is a plus.
• Demonstrated writing samples or portfolio examples that show strong storytelling and the ability to adapt content for different audiences, channels, and formats. Video editing examples are welcomed.
• Proficiency with Microsoft Office Suite and Adobe Creative Cloud. Experience with Adobe Premiere Pro and InDesign is strongly preferred; familiarity with After Effects, Audition, Photoshop, and/or other motion graphics and audio tools is a plus.
• Working knowledge of digital content requirements across email, social media, websites, presentations, and video, including platform specifications, accessibility considerations, captions, file formats, and aspect ratios.
• Experience with content planning, market research, public relations, email and social media campaigns, and development of collateral materials.
• Excellent verbal and written communication skills, with strong writing, editing, and proofreading abilities.
• Proficiency with Microsoft Office Suite and Adobe Creative Cloud.
• Experience with a website CMS such as WordPress and familiarity with email marketing, social media management, or campaign analytics platforms.
• Excellent organizational skills and attention to detail.

Preferred

• Video editing examples are welcomed.
• Experience with Adobe After Effects, Audition, Photoshop, and/or other motion graphics and audio tools is a plus.
• Certifications in digital advertising are a plus.

Benefits

• - 401(K) plan with company match
• - Full health benefits including medical, dental, and vision
• - Wellness program with rewards for healthy activities
• - Pet Insurance
• - Opportunities for career advancement
• - Paid time off and holiday pay
• - Paid parental leave
• - Flexible working schedules and work from home options based on client’s needs
• - Professional Development including discretionary support and reimbursement for registrations, certifications, and membership to a professional organization
• - NELSON and its related affiliates are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, race, color, ancestry, religion, sex, sexual orientation, gender identity or expression, transgender, national origin, status as a protected veteran, disability or any other classification protected by law.