Responsibilities

• Researches and assists with the development of marketing strategies to maximize brand appeal for target customers; assists with preparation of recommendations for more senior team members and/or management.
• Compiles and analyzes data on market trends, customer behavior, and competitor activity to identify market opportunities for the brand.
• Analyzes opinion research to determine perceptions of brands, and to identify opportunities for increased marketing/advertising as well as potential for additional product or service prospects.
• Conducts research to define targeted customer segments and determine the key values that drive buying behavior for each segment.
• Collaborates to develop brand positioning, associated marketing themes, and media channels that align with target customer demographics.
• Drafts brand marketing materials that resonate with targeted customer segments to promote brand appeal.
• Develops knowledge of the organization's products, services, and customers by working closely with more experienced team members.
• Helps coach and delegate work to lower level team members.
• Brand and Advertising
• Assist with marketing campaigns for brand, client, and product initiatives by ensuring assets are created, approved, and delivered on time

Requirements

• University (Degree) Preferred
• 2+ Years Required; 3+ Years Preferred

Preferred

• Internship experience welcomed
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
• Excellent written and verbal communication skills
• Comfort working with cross-functional teams and external partners/agencies
• Familiarity with project management or workflow tools (e.g., Workfront) is a plus
• Interest in financial services or asset management is a plus, but not required

Benefits

• The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.