Brand Manager - Own Brand

Bradford, UK (Unknown)

Salary Not AvailableMid Level

Posted 10 days ago

Job Summary

You will own the Own Brand program from strategy through execution across Premium and Entry tiers, seasonal campaigns, and cross-functional collaboration, while mentoring graduates and apprentices.

Lead category range and space optimization across tiers
Plan and review major seasonal events
Coach early-career talent

Job Description

Responsibilities

Brand Strategy & Market Share Growth: Lead the execution for Premium ("The Best") and Entry ("Savers") tiers to optimise category range and store space, managing diamond delivery, monitoring delists, and presenting at Category Optimisation workshops.
Performance Tracking: Deliver periodic progress reports to the Own Brand Working and Steering Groups to track performance and inform business decisions.
Seasonal Event Management: Own end-to-end planning and execution for events (Christmas, Valentine’s Day, Mother’s Day, Easter)—defining propositions, aligning trading and marketing teams, leading product awards testing, and conducting post-event performance reviews.
Stakeholder Collaboration: Serve as the core representative for the Own Brand team across cross-functional Marketing and Trading working groups.
People Leadership: Provide day-to-day guidance, mentoring, and development support for Graduate Trainees and Degree Apprentices.

Requirements

Brand & Category Management Experience: Proven track record in brand management, range optimisation, and trade activation—ideally within retail, FMCG, or grocery environments.
Commercial Acumen: Strong ability to analyse market share data, identify range/distribution opportunities, and report on key commercial metrics.
Seasonal Campaign Execution: Experience leading large-scale seasonal or event-based activations from brief through to post-campaign evaluation.
Stakeholder Management: Exceptional communication skills with a demonstrated ability to influence, challenge, and align cross-functional teams (Marketing, Trading, Merchandising, Product Development).
Leadership & Coaching: Passion for developing early-career talent, with experience or aptitude for guiding graduates and apprentices.

Benefits

Private healthcare
Car Allowance
Generous holiday entitlement
Discretionary bonus scheme
15% discount in our supermarkets and convenience stores from the day you join us
Additional 10% discount card for a friend or family member
Genuine career progression and development opportunities - read more about our Leadership School here
Subsidised staff canteen
Free parking
Competitive pension and life assurance

Marketing Team

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