Brand Manager - J20

Hemel Hempstead, Luton, UK (Hybrid)

Salary Not AvailableMid LevelTemporary

Posted 2 months ago

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Job Summary

Own and evolve the J2O brand across marketing and commercial functions, aligning strategy, assets, and agency partnerships to drive brand equity and business growth.

  • Lead cross-functional teams and external agencies to deliver on annual brand and innovation plans.
  • Guard the brand identity, delivering assets and approvals that energize the commercial engine and shopper engagement.

Job Description

Responsibilities

  • Champion J2O and inspire the organisation around the brand’s opportunity.
  • Support in shaping and delivering the business agenda for J2O through the development of annual operating, marking and commercial plans.
  • Act as the guardian for the J2O brand identity, delivering the brand for growth and positioning, creating and managing effective asset creation and approvals – bringing the brand to life across the commercial function to build engagement and inspire delivery.
  • Managing agency relationships, motivating them to produce exceptional work for J2O that build brand equity.
  • Lead the cross functional team, ensuring clarity and delivery of project’s and priorities.
  • Working with the Marketing Controller to develop a winning innovation pipeline.
  • Build collaborative and positive working relationships with the brand marketing community.
  • Using insights and understanding to develop innovative propositions, working collaboratively with xfunctional teams and insights partners.
  • Support in creating a positive and successful team environment, where people are encouraged.

Requirements

  • Brand leadership experience is needed, preferably in FMCG, ideally working on a significant scale brand.
  • High level of Brand P&L value management experience.
  • Experience of working with 3rd party creative and activation agencies.
  • Strong project management, planning and delivery skills.
  • Cross functional leadership capability, both internally and with 3rd party strategic partners.
  • Creativity in delivering an inspiring and compelling vision and brand strategy.
  • Experience in strategic brand and business planning with sound evidence of consumer & shopper insight-led strategy implementation.
  • Demonstrable track record of success driving a brand led agenda within commercial, matrix organisations, resulting in brand equity growth and enhanced business profitability
  • XF team management experience with ability to inspire, grow and develop people in a matrix structure.

Benefits

  • Monthly product allowance – alcoholic & non-alcoholic options available
  • Private Medical options
  • Life Assurance
  • Company bonus scheme
  • Access to 24/7 GP services
  • Enhanced pension contribution
  • Generous holiday (inc bank holidays)
  • Access to a range of high street discounts
Carlsberg Britvic logo

Carlsberg Britvic

The home of many of the UK's most iconic brands across soft drinks, beer and cider

948 employees (117 in marketing)

Traffic Signals

Monthly Visitors
27.7K
Traffic Source Mix
Search
47.5%
Direct
42.3%
Referral
7.5%
Social
1.4%
Paid
1.2%

Headcount Trend

Current headcount: ~973

Marketing Team

Marketing Team Size
117 (12% of company)