Responsibilities

• PATTERN is seeking a Brand Manager, Innovation that owns the innovation pipeline for the brand. This is the role that decides what we make next — anchored in consumer insight, category and ingredient trends, channel needs, and the brand's positioning.
• They are the architect of the funnel and the strategic lead for new product development from concept through pre-launch hand-off, ensuring every initiative is fit for market, fit for consumer, and fit for the business.
• This role is a tension point by design. They must have the judgment and the conviction to challenge ideas that don't serve the brand or the consumer, and the leadership presence to bring the cross-functional team to better answers.
• This role leads without ego: sharp, decisive, collaborative, and relentlessly focused on solving real consumer problems with products people love.
• This role will report directly to the VP of Marketing.
• Candidates MUST be based in the Los Angeles area as this role is hybrid and in-person three days a week at the PATTERN office in West Hollywood.
• Ideation & Pipeline Development
• Own the front end of innovation. The ideation cycle starts here and feeds the rest of the business.
• Pipeline ownership: Build and maintain a thriving, multi-horizon innovation pipeline (core, adjacent, transformational) that reflects where the brand is going — not just where it has been.
• Consumer insight as the starting point: Translate consumer needs, tensions, and unmet jobs-to-be-done into clearly articulated innovation opportunities. Partner with Insights to design and interpret qualitative and quantitative research.

Requirements

• 5–7 years of brand management, innovation, or NPD experience in CPG - beauty or personal care strongly preferred.
• Demonstrated ownership of an innovation pipeline or NPD initiative from concept through launch. Excellent leadership skills
• Strong financial acumen: comfortable building and defending business cases, P&L modeling, and margin analysis.
• Fluency with consumer research methodologies (qual, quant, IHUT, concept and claims testing).
• Ability to lead complex, cross-functional initiatives on aggressive timelines.
• Strong written and verbal communication; able to develop and present clear strategy and recommendation to leadership.
• Bachelor's degree required; MBA or equivalent experience a plus.
• Candidates MUST be based in the Los Angeles area as this role is hybrid and in-person three days a week at the PATTERN office in West Hollywood.

Preferred

• Background in beauty/personal care formulation for curly, coily tight textured hair & ingredient trends.
• Experience with channel-specific innovation strategy (prestige, Curly, Coily, textured hair).
• Agency, creative, or design brief management experience.