Responsibilities

• The Brand Manager, Group Meals owns KFC's family and sharing business – buckets, family meals, and group occasions built on Chicken on the Bone, KFC's most distinctive equity.
• The role owns this Consumer Understanding Opportunity (CUO) from validated concept to market, taking the concepts CI & Menu validate and converting KFC's signature strength into transactions.
• This role is critical to the Bird Comeback Plan because it owns concept-to-market for the group-meal growth platform – and protects the Chicken on the Bone equity – that enables KFC to become more Relevant, Visible, and Consistent with customers.
• It anchors Modern Menu and Modern Value, giving families and groups an abundant, affordable reason to choose KFC.
• Reporting to the Sr Director, Retail Marketing, this leader develops and owns the annual group-meals plan – strategy, commercialization pipeline, promotional calendar, financial targets, and metrics – pricing within the guardrails Value & eComm sets, and leads cross-functional teams, agencies, and franchisees to bring it to life across the system.
• CUO Ownership (Concept-to-Market) & Growth Strategy - 20%
• Owns the Group Meals CUO concept-to-market and Chicken on the Bone equity; Recommends the annual plan to Retail Marketing
• Take validated group-meal concepts from CI & Menu and own them concept-to-market across buckets, family meals, and sharing occasions.
• Protect and grow Chicken on the Bone as KFC's signature equity.
• Develop and own the annual plan – strategy, commercialization pipeline, promo calendar, targets, and metrics.

Requirements

• Undergraduate degree required (Marketing or Business preferred)
• 6–9 years of progressive experience in brand, category, or product marketing.
• Proven record owning a category, business, or platform with demonstrated commercial results.
• Experience leading commercialization from validated concept through national launch.
• Experience presenting business recommendations to senior leadership and franchise governance groups.

Preferred

• MBA a plus.
• QSR, restaurant, beverage, or CPG experience preferred.