Responsibilities

• Maintain the brand and retail marketing calendar across Retail, DTC, Amazon, and TikTok as the team’s shared source of truth
• Keep Sales, Ops, Creative, and Growth on the same dates and priorities, surfacing conflicts early as timing shifts
• Take strategy from channel leads on each NPD drop (omnichannel, channel-exclusive, and retailer-exclusive) and translate it into clear delivery points: what partners get, in what format, by when
• Review work for brand and creative detail before it reaches leadership — typography and color, claims that match the pack, copy that sounds like Shameless, assets sized right for each channel — and hold that consistency as the same launch shows up in very different formats
• Partner with Sales to turn brand and channel plans into executable retail programs, so teams know what is happening, when, where, and what they need to do
• Keep Sales ahead of upcoming launches, retailer programs, and promotions with clear summaries of timing, deliverables, assets, and next steps
• Be the point of contact between Brand and Sales, so sales teams have what they need to take programs to retail partners
• Support retailer-specific programs from brief through launch, keeping assets, copy, product information, and approvals aligned to retailer submission and in-market dates
• Track launch readiness across key accounts, catching gaps in assets, content, approvals, or timing before they become issues
• Make sure retail assets are accurate, complete, properly formatted, and ready for retailer use across digital and physical touchpoints

Requirements

• 4–5 years of brand or retail marketing experience in CPG and DTC. Food, beverage, or snacking is a plus
• Hands-on experience maintaining a multi-channel marketing calendar across retail and ecommerce
• Experience turning strategy into assigned tasks and keeping Sales, internal teams, and agency partners on schedule
• A good eye for brand and creative detail. You can look at a layout, a pack callout, or a line of copy and tell when something’s off
• Strong written and verbal communication, especially in briefs and status updates, and comfort in a fast-moving environment where priorities shift
• Familiarity with Google Workspace and a project management platform (ClickUp, Asana, Monday, or similar)
• Working fluency with AI tools, Claude in particular, and a habit of using them to streamline the day to day: drafting briefs and recaps, turning calls into action items, and building templates and workflows that cut down manual admin
• Based within roughly 30 miles of our Santa Ana office, since this role is on-site

Preferred

• Launching new products into mass or grocery retail
• Retail media platforms (Roundel, Walmart Connect, Kroger Precision Marketing, Instacart) and retailer .com content management
• TikTok Shop or subscription DTC experience
• Influencer and creator program management

Benefits

• Competitive base salary designed to reward high performance and impact
• 401(k) plan with company matching
• Comprehensive health benefits including medical, dental, and vision coverage
• Stock option plan so you can share in the value you help build
• Generous paid time off and company holidays
• Real ownership and autonomy to drive measurable growth
• Ongoing professional development opportunities as we scale