Brand Manager

Peterborough, UK

Salary Not AvailableMid Level5+ years exp

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own brand balance between identity and growth across channels, driving global campaigns and product launches while guarding brand consistency and media relationships.

  • Growth & Brand Oversight: Plan and execute cross-channel campaigns that build recognition and revenue across digital, retail, PR, and trade.
  • Portfolio & Identity: Lead new product initiatives and protect brand identity in every consumer touchpoint.
  • Insights & Media Relations: Monitor market trends and maintain trade/consumer media momentum to uncover growth opportunities.

Job Description

Responsibilities

  • Developing and executing marketing plans that support brand growth and commercial objectives.
  • Leading integrated campaigns across digital, retail, PR, and trade channels.
  • Driving new product development and innovation initiatives across the brand portfolio.
  • Protecting the identity of our brands across all consumer and trade channels.
  • Ensuring consistency in brand messaging, artwork, advertising, packaging, and communications.
  • Building strong relationships with trade and consumer media to enhance brand visibility through advertising, editorial features, advertorials, and press releases.
  • Monitoring market trends, customer insights, and competitor activity to identify growth opportunities.

Requirements

  • Effectively communicate in English, in both verbal and written forms. Additional European language is a plus.
  • 5+ years in brand marketing, ideally in fast-moving consumer goods, consumer goods, or pet industry, ideally in international marketplace.
  • Demonstrated experience across digital channels (social, e-commerce, performance marketing).
  • Proven experience in Brand Management, Marketing, or Category Management.
  • Strong understanding of brand development, positioning, and consumer marketing across an international marketplace.

Benefits

  • A team-focused culture, making a difference in the lives of pets and pet families.
  • Great work/life balance with paid holidays!
  • Comprehensive medical coverage. Company paid life insurance and disability coverage.
  • Statutory maternity, paternity, and adoption leave.
  • Comprehensive pension plan to support long-term financial security.
Compana Pet Brands logo

Compana Pet Brands

At Compana Pet Brands, we nurture what you loveFor over 150 years, we've been nurturing the lives of pets and their families. Like you, we know pets are an important part of the family and just like family, they always come first. Our team of passionate pet lovers around the world are dedicated to delivering care and wellness solutions that improve the quality of life for pets of all shapes and sizes, through all stages of their lives.

Founded in 1985
Chesterfield, Missouri, USA
307 employees (43 in marketing)