Brand Manager Carolina Herrera | Latam Distributors

Miami, FL (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive regional brand management and distributor collaboration to grow market share while protecting brand equity.

  • Own country/brand strategy and distributor-aligned plans.
  • Must-have: 5+ years in marketing/sales with distributor model experience.
  • Standout: P&L ownership and cross-functional leadership across brands/markets.

Job Description

Responsibilities

  • Work with the teams to develop country/brand strategy – drive awareness, increase Market share, and ensure brand Equity is locally translated.
  • Collaborate with distributors to execute ATL & BTL plan and 360 plan for launches (distributors proposals, follow up with HQ approvals, seek for opportunities and best practices).
  • Run brand/region analysis and campaigns reports. Measure KPI’s, assess launch performance and continuously optimize the plan for strong results.
  • Development and maintenance of global marketing calendar by country.
  • Define and implement pricing strategy by brand/region following global pricing guidelines.
  • Control distributors A&P investment with marketing/omnichannel calendar and launches. Support distributors to optimize investment by priorities.
  • Provide the team and relevant stakeholders with regular brand reporting and post-campaign analysis to establish effectiveness and highlight learnings for future campaigns.
  • Management and control of P&L (Net Revenues, A&P, Gross Profit & Contribution to Fixed Costs).
  • Provide Budget and Guidelines for Media & Digital Investment.
  • Ensuring Accuracy of CPS sessions forecast and follow up to achieve annual objectives.
  • Define Product Mix & Promotional Plan.
  • Define A&P internal Expenditure per Market and monthly follow-up.
  • Maintain solid relationships and liaison with Corporate Brand teams.
  • Lead Communication between brands (HQ) and markets (Commercial Managers & Distributors).
  • Work in close collaboration with the Group Brand Manager and peers to ensure alignment with the company’s strategic priorities.
  • Work closely with distributors in order to understand local needs and deliver a strategic plan by market.

Requirements

  • Previous experience in Fragrance, Luxury and Makeup brands is required.
  • Previous experience working with distributors model is a plus.
  • +5 years in functions or related activities, such as sales, marketing, retail, etc. where the main objective has been to increase sales, brand and/or consumer experience.
  • Degree in Business Administration, Marketing, Communication, or similar discipline.
  • Excellent command of Spanish and English, both verbally and in written.
  • Excellent Communicational and Interpersonal skills.
  • High Organization, Time Management and Priority Setting Skills. And able to handle multiple projects simultaneously.
  • Analytical skills to assess situations, identify opportunities and propose solutions.
  • Multicultural sensitivity/awareness to maintain positive relations and excellent communication with team members from diverse cultural backgrounds.
  • Creative, resourceful and goal oriented.
  • Ability to lead interdisciplinary projects with teams of people from diverse backgrounds.
  • Authorization to work in the U.S. without the need for current or future sponsorship is required.

Preferred

  • Previous experience working with distributors model is a plus.

Benefits

  • An entrepreneurial, creative and welcoming work culture
  • A range of learning and development opportunities
  • An international company with plenty of opportunities to grow
  • A competitive compensation & benefits package
Puig logo

Puig

Puig is a home of Love Brands, within a family company, that furthers wellness, confidence and self-expression while leaving a better world. Since 1914, our company’s entrepreneurial spirit, creativity and passion for innovation have made Puig a challenger in the beauty and fashion world. Present in the Fragrance and Fashion, Makeup and Skincare segments, our house of Love Brands generates engagement through great storytelling that connects with people’s emotions and is reinforced by a powerful ecosystem of founders. Puig portfolio includes our brands Rabanne, Carolina Herrera, Charlotte Tilbury, Jean Paul Gaultier, Nina Ricci, Dries Van Noten, Byredo, Penhaligon’s, L’Artisan Parfumeur, Uriage, Apivita, Dr. Barbara Sturm, Kama Ayurveda and Loto del Sur as well as the beauty licenses of Christian Louboutin, Banderas and Adolfo Dominguez, among others. At Puig we honor the values and principles put in place by three generations of family leadership. Today we continue to build on that legacy, through conscious commitments in our ESG Agenda (environmental, social and governance) aligned with the UN Sustainable Development Goals. In 2024, Puig recorded net revenues of €4,790 million. Puig sells its products in more than 150 countries and has offices in 32 of them.

Founded in 1914
L'Hospitalet de Llobregat, Catalonia, ESP
11K employees (2,413 in marketing)

Traffic Signals

Monthly Visitors
243.1K
Traffic Source Mix
Search
34.2%
Direct
50.3%
Referral
9.6%
Social
4.4%
Paid
1.1%

Headcount Trend

Current headcount: ~11.2K

Marketing Team

Marketing Team Size
1,418 (13% of company)
Median Career Experience
9.5 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
1

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