Responsibilities

• Develop innovation concepts grounded in consumer insight and brand strategy – translating insights into clear positioning, value propositions, and brand narratives
• Lead cross-functional teams through key stages to prepare the launch of major innovation programs including: Concept development, Testing and iteration, Claims and RTB development, Readiness for commercialization handoff
• Leverage consumer, customer, and category insights to partner with Senior Brand Manager to drive development of 3-year brand portfolio strategy and supporting innovation programs.
• Support development of go-to-market strategies, ensuring a strong linkage between consumer proposition, channel strategy, and retail execution.
• Serve as key liaison with channel and sales strategy as voice of the consumer and brand/innovation subject matter expert.
• Partner with global teams to drive scale innovation and consumer insight projects.
• Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that drive net sales and operating profit goals while solving issues facing the business.
• Lead the process of materials preparation for various workshops, customer meetings, and steering committees.
• Identify and lead process improvements at the key project or brand level.
• Champion Design Thinking and agile methodologies across Kimberly-Clark NA.

Requirements

• Bachelor’s degree in business/marketing.
• 5+ years’ experience in marketing with brand management (B2B - CPG companies).
• Skilled development and execution of brand marketing related to new product development; cross- functional leadership including product development, manufacturing/, sales, finance
• Solid understanding of P&L management, annual business planning, budget setting, and subsequent execution of those plans to deliver results.
• Strong understanding of brand foundational tools, consumer insight identification, segmentation, and target development.
• Concept & Brief writing of both product innovation and renovation and commercial news.
• Proven capability to lead in a matrix organization driving collaboration across businesses and functions.
• Ability to pull insights from multiple sources and synthesize into both internal compelling stories for change and external facing selling materials.
• Deep skills and experience with diagnosing and resolving complex problems and opportunities.
• Entrepreneurial can-do attitude to find ways to break down growth barriers.

Preferred

• Masters/MBA with concentration in marketing degree preferred.

Benefits

• Flex That Works at Kimberly-Clark We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in-person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.