Responsibilities
- Leverage Bayer’s brand building model to establish and direct brand plans that protect equity and monitor brand health.
- Build short- and long-range financial plans to achieve market share and profitability growth.
- Drive investment choices by managing and allocating marketing spends and steering investment plans that accelerate performance.
- Assess growth opportunities to enable profit and revenue impact, with contingency plans to manage risks.
- Partner with Innovation teams to develop 3-5 year innovation plans including launch strategy and governance.
- Lead external agency partners to produce consumer communications and collaborate with in-house media and ecommerce teams to build fit-for-channel assets aligned with brand equity.
- Work within a collaborative culture to lead cross-functional teams including Media, Digital, Trade Marketing, Analytics, Legal, Regulatory, Market Research, Sales, Product Supply, Quality Assurance, etc.
- Collaborate with leaders in insights and analytics to generate consumer and customer insights that inform go to market strategies.
- Provide ongoing governance and alignment across functions to ensure brand strategy execution.