Brand Finance Manager - Whisky

USA (On-site)

$110K/yr – $184K/yrSenior Level3+ years expFull time

Posted 1 day ago

Job Summary

Take ownership of financial planning and performance insights for the Whiskey portfolio, shaping strategy, investment analysis, and annual brand planning while partnering with marketing and finance teams to drive efficiency and compliance.

  • Own financial performance analytics, scenario planning, and ROI analyses
  • Lead the brand planning process and quarterly plan reviews with cross-functional partners
  • Support strategy, portfolio optimization, and ad hoc performance initiatives

Job Description

Responsibilities

  • Assess financial performance, provide business insights, and develop scenario plans
  • Support Portfolio Strategy process for Whiskey brands, developing frameworks, tools, templates, and analyses to synthesize portfolio projections and develop insights
  • Lead and drive building blocks and the financial elements of the annual brand planning processes across Whiskey
  • Partner with Brand teams to coordinate/prepare/facilitate quarterly brand plan reviews
  • Assess investment opportunities to ensure they align with overall strategy and financial targets, while developing return on investment analyses to evaluate programs, opportunities, and cost savings initiatives
  • Drive efficiency initiatives to ensure effective allocation of resources and efficient use of investments by brand
  • Champion the compliance agenda and maintain a strong internal control & compliance environment
  • Excel at cutting through ambiguity and act as a critical thought partner to the Marketing & Innovation and Finance Teams
  • Support SVP and Whiskey Finance Director in ad-hoc projects including but not limited to US Strategy, portfolio optimization, and performance management

Requirements

  • 3+ years of relevant business experience
  • Bachelor’s Degree or equivalent experience required.

Preferred

  • MBA and / or recognized accounting qualification preferred
  • FP&A, Brand Finance, Commercial Finance experience preferred
  • Beverage Alcohol or CPG Experience preferred

Benefits

  • We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.
Diageo logo

Diageo

3.9 Glassdoor

Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.

Founded in 1963
London, England, GBR
33K employees (3,369 in marketing)
79% recommend to a friend
79% CEO approval

Salaries

Posted range

$110K/yr – $184K/yr

Taken straight from the job posting.

See all Diageo salaries

Marketing Team

Marketing Team Size
3,082 (9% of company)
Median Career Experience
12 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$7B
Last Raise
$1.2B
Post IPO Debt, 6 months ago

Funding History

  • Oct 2025
    Post IPO Debt • $1.2B
  • Apr 2025
    Post IPO Debt • $1.5B
  • Aug 2024
    Post IPO Debt • $2.1B

Traffic Signals

Monthly Visitors
437K
Monthly Google Ads Budget
$9
Traffic Source Mix
Search
56.6%
Direct
33.3%
Referral
5.8%
Social
3.4%
Paid
0.7%

Headcount Trend

Current headcount: ~33.3K

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Brand Finance Manager - Whisky

Diageo · USA · On-site