Responsibilities

• Develop and execute a comprehensive brand value strategy and roadmap that aligns with the restaurant's values, mission, and business objectives.
• Owns and leads brand experience roadmaps for the discovery, testing, and launch of high impact growth initiatives aligned to sales target.
• Collaborate with cross-functional teams, including Supply Chain, Culinary, Category Management, Integrated Marketing Communications, Customer Marketing/Loyalty, Digital Retail, Revenue Management, Training, Operations, Analytics, and Consumer Insights to ensure seamless go to market execution
• Oversees the design and execution of market tests (product, pricing, delivery, technology, or experience based), including test objectives, test/control design, KPIs, and performance evaluation.
• Utilize data and analytics to track the success of brand experience initiatives and make data-driven decisions for continuous improvement.
• Develops and delivers executive level presentations that clearly communicate strategy, progress, risks, and recommendations to senior leadership

Requirements

• 4 Year Degree / Bachelor’s In Marketing, Business, Hospitality, or a related field. (MBA preferred)
• 5+ years of Proven experience in a similar role within a brand experience, strategy, consulting or related function, preference within the restaurant or hospitality industry.
• Strong understanding of brand management, customer experience, and marketing principles.
• Excellent communication and interpersonal skills.
• Ability to lead and inspire cross-functional teams.
• Ability to quickly develop deep knowledge of the QSR industry, consumer behavior, and performance metrics
• Analytical mindset with the ability to interpret data and make informed decisions.
• Ability to create and present strategies in partnership with Director to senior leadership and manage large scale multifaceted projects.
• Project management experience with ability to drive on time delivery and motivate peer to peer.
• Advanced proficiency in Excel (e.g., pivot tables, SUMIFS, INDEX/MATCH) and PowerPoint (executive storytelling)