Brand Experience Manager - Buffalo Wild Wings
Atlanta, GA (Unknown)
Posted 4 weeks ago
Job Summary
Own and scale Growth Platform initiatives across Lunch, Late Night, Bundles & Value, Catering, and New Occasion Development, leading roadmaps, pilots, and value architecture while partnering with Culinary and Finance.
- Own development and execution of GO growth platforms
- Lead test-and-learn pilots with clear success criteria
- Develop value architecture balancing trial, frequency, and margin
Job Description
Responsibilities
- Growth Platform Development
- Own the development and execution of key GO growth platforms.
- Build annual roadmaps for:
- Lunch
- Late Night
- Bundles & Value
- Catering
- New Occasion Development
- Identify new traffic-driving opportunities informed by consumer insights and competitive trends.
- Lead test-and-learn pilots with clear success criteria and scaling recommendations.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 4–7 years of experience in:
- Brand Marketing
- Category Management
- Consumer Marketing
- Digital Commerce
- Restaurant Marketing
- Strong project management and cross-functional leadership capabilities.
- Experience analyzing performance data and generating actionable recommendations.
- Exceptional communication and presentation skills.
Preferred
- Restaurant, QSR, retail, or consumer-packaged goods experience.
- Experience managing value programs or promotional calendars.
- Familiarity with:
- Power BI
- Digital Merchandising
- Marketplace Ecosystems
- Consumer Insights
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