Responsibilities

• Own delivery of brand business goals, including NOS, volume, share, and profit targets, while navigating category seasonality and competitive dynamics.
• Translate business performance, consumer trends, and marketplace signals into decisive interventions that accelerate user growth, usage, and value creation.
• Lead financial stewardship of the brand portfolio, including structural margin improvement, packaging productivity, premiumization, and mix-building opportunities.
• Develop brand plans that strengthen the brand core and expand “bigger more” experiential forms.
• Lead complex product and commercial innovation from concept through sell-in and start of shipment, with an emphasis on speed, cross-functional alignment, and quality execution.
• Partner with artwork, supply, sales, R&D, finance, consumer market knowledge, and media teams to execute portfolio restages, claims, packaging, and commercial plans with excellence.
• Define and scale a winning affiliate marketing model for the brand, including messaging, affiliate mix, commission approach, content calendar, and budget sufficiency.
• Partner across brand, DCOM, media, marketing services, and retail teams to accelerate growth.
• Build digital capability across the team by translating test-and-learn pilots into repeatable best practices that drive traffic, conversion, and sales growth.
• Clarify and operationalize the brand portfolio strategy across the “stronger core” and “bigger more” growth pillars.

Requirements

• End-to-End Brand Leadership: Demonstrated ability to own business results across strategy, innovation, commercial execution, and financial delivery.
• Brand Building Mastery: Ability to translate consumer insight, brand equity, product superiority, and jobs-to-be-done into compelling brand plans and growth-driving activation.
• Innovation Leadership: Experience leading complex innovation through concept development, cross-functional alignment, sell-in, execution, and launch readiness with speed and discipline.
• Strategic and Financial Acumen: Strong ability to diagnose business performance, develop initiative master plans, identify structural value creation opportunities, and make tradeoffs that improve long-term growth potential.
• Digital, eCommerce, and Affiliate Marketing Acumen: Understanding of retail media, influencer and affiliate models, TikTok Shop, Amazon activation, content calendars, and performance-oriented digital growth plans.
• Cross-Functional Leadership: Ability to lead through influence across sales, supply, R&D, finance, design, artwork, media, DCOM, marketing services, and senior leadership forums.
• Learning Agility and Entrepreneurial Ownership: Comfort operating with ambiguity, building new playbooks, learning from pilots, and translating experimentation into scalable business models.
• Organization Development and Inclusive Leadership: Ability to build trust, set clear expectations, coach talent, value differences, and create an environment where team members contribute at their best.