Responsibilities

Own and evolve brand positioning, tone, and visual direction for Phoenix3’s operating brands, including Infuse and Culinour.
• Ensure brand consistency across sales materials, proposals, digital platforms, client-facing touchpoints, and communications, while allowing room for evolution as the business grows.
• Lead brand and concept development across a portfolio of consumer-facing restaurants, cafés, and coffee concepts.
• Develop site-specific concepts informed by local market conditions, building context, audience demographics, and cultural trends.
• Own concept creation from early exploration through launch, including naming, positioning, narrative, and overall brand direction.
• Work closely with culinary leadership to ensure concepts are clearly expressed through the menu and food experience.
• Work with designers, sales leaders, and operators on business development presentations and proposals.
• Provide creative direction to internal teams and external partners, setting clear expectations for quality, clarity, and consistency.
• Partner with operations teams to ensure concepts are realistic, scalable, and designed with real-world dining constraints in mind.
• Translate consumer insights, market data, and performance feedback into brand and concept decisions.
• Lead the development of integrated annual marketing plans that align brand priorities, culinary calendars, and revenue goals.
• Oversee go-to-market planning for B2B and B2C tactics and initiatives across digital, social, and on-site channels.
• Serve as a senior brand champion across marketing, culinary, operations, technology, and sales to ensure alignment and follow-through.