Responsibilities

• Defines and executes the NA brand strategy, positioning, and annual marketing plans for the assigned brands, in alignment with global brand guidelines and licensor expectations.
• Owns the brand business performance in NA — sell-in/sell-out, market share, and P&L contribution — partnering with Sales, Trade Marketing, and Product to hit revenue and profitability targets.
• Drives the go-to-market calendar: product launches, collections, seasonal campaigns, and 360° activations.
• Translates consumer, market, and competitive insights into actionable brand and product recommendations for the NA market.
• Manages the assigned A&P/marketing budget, ensuring efficient allocation and strong ROI.
• Acts as the primary NA point of contact with the Fashion Houses/Licensors for the assigned brands, ensuring brand integrity and compliance with license agreements.
• Provides, develops, and monitors the NA Communication & PR plans across the entire brand portfolio
• Manages and executes communication and PR programs and projects, coordinating with Fashion Houses, external media agencies, and Safilo brand teams to deliver assigned targets and maximize ROI.
• Coordinates the external media/PR agencies at the NA level, providing input and solutions to resolve critical situations in line with global guidelines.
• Ensures the editing of institutional communications, press interviews, video, and press materials — providing agencies and Safilo PR offices with direction on content, imagery, and style.
• Monitors all PR & Communication projects through weekly/monthly reporting, evaluating risks and proposing mitigation actions.
• Collaborates with the Legal Department to structure external collaborations/partnerships in compliance with legal and company rules.
• Provides inputs to define the Communication & PR budget across the NA portfolio and ensures sound day-to-day and special-project budget management in line with business objectives.

Requirements

• Proven brand management and marketing leadership, ideally in eyewear, fashion, consumer, or licensed-brand environments.
• Strong command of PR & Communication channels, marketing KPIs, and marketing/communication tools.
• Commercial and P&L acumen; ability to translate strategy into measurable business results.
• Experience managing external agencies and licensor/Fashion House relationships.
• People leadership and cross-functional collaboration skills.

Benefits

• Comprehensive Health Coverage: Medical, Dental, Vision & Prescription Drug plans.
• 401(k) with Company Match: Invest in your future with confidence.
• Generous Time Off: 10 paid holidays + 1 floating, paid sick time, plus generous PTO package.
• Hybrid Work & Flexibility: Enjoy a hybrid schedule. (3 days in office, 2 days remote)
• Employee Perks: Discounts, seasonal events, and a fun, engaged culture.
• Supportive Team Culture: We prioritize employee engagement, recognition, and collaboration at every level.