Brand Designer at Little Plains | New York, USA | $80/hr – $125/hr

Brand Designer

New York, USA (Remote)

$80/hr – $125/hrMid Level3+ years expFull time

Posted 1 month ago

Job Summary

Own and scale brand systems from strategy to execution, aligning narrative and visuals across websites, products, and real-world use while guiding fast, judgment-based exploration with AI tools.

Brand System Ownership: build and codify typography, color, layout, motion, and structure into scalable design systems.
Cross-Channel Impact: translate brand systems into websites, products, content, and real-world touchpoints, maintaining macro vision with sprint-ready production.
Collaboration and Tools: partner with strategy and developers to ensure build-ready systems and leverage AI-informed workflows for rapid exploration without outsourcing design judgment.

Job Description

Responsibilities

Lead brand design on your projects end to end
Create brand worlds from strategy through visual systems, not just surface-level identities
Define brand DNA: typography, color, layout, motion, and structure that produces consistent yet flexible expression
Design systems that translate across websites, products, content, and real-world use
Think in systems, not just outputs
Use AI tools to accelerate visual exploration and concept development without outsourcing the design decisions that require judgment
Explore widely and quickly, then make clear, confident design decisions
Work closely with strategy to align narrative and visual systems
Collaborate with developers to ensure systems hold up in real builds
Translate high-quality, hands-on design work into systems that scale over time

Requirements

Demonstrated ability to build brand systems, not just logos or assets
Strong instincts for typography, layout, and visual structure
Can zoom in and zoom out: craft-level attention to detail while holding the macro vision
Range: break the formula in exploration, then bring rigor and organization in production (workflows, files, handoff)
Able to iterate, curate, and move quickly in sprint cadences
Fluent in Figma and Adobe Creative Suite (motion and art direction experience is a plus)
Excited to work in AI-informed workflows (e.g. Flora, Weavy, MidJourney, Claude, Paper) without outsourcing taste or judgment
Comfort working across strategy, design, and systems
Experience working with early-stage or high-growth companies
3–5 years of experience in brand design or related roles
Curiosity about new tools paired with deep traditional craft
Ability to take responsibility and move work forward

Preferred

motion and art direction experience is a plus
Experience with AI-informed workflows

Benefits

Quarterly profit share tied to studio performance
Equity participation for long-term team members
Medical, dental, and vision insurance (50% employer-covered)
15 days PTO (Year 1, increases by 2 days/year)
One week paid office closure every summer
Paid office closure between Christmas and New Year's
Parental leave: 12 weeks (birth parent), 6 weeks (non-birth parent) at full pay
Prenatal leave: 20 hours paid per year
$1,000/year craft and tools stipend
$200/month coworking stipend

Little Plains

Little Plains is dedicated to creating digital experiences that feel as welcoming, intuitive, and memorable as a 5 star in-person hospitality encounter.With empathy, anticipatory design, and simplicity at the core, digital experiences can be transformed into more meaningful, delightful, and user-centered journeys.Our team of experts are from the fields of design, brand, research, strategy, engineering, motion, packaging, product management, and growth marketing. We employ design-led thinking and hands-on collaboration with operators and founders to build, launch, and scale ideas into product/market fit businesses. Within consumer to high-tech categories, we focus on partnering with early-stage to growing startup founders and venture investors.

Founded in 2024

USA

11 employees (2 in marketing)

www.littleplains.co