Brand Design Lead

Kohler, WI (On-site)

$27/hr – $40/hrSenior Level3+ years expFull time

Posted 5 days ago

Job Summary

Own end-to-end Woodlake Market event operations and brand activations, leading planning, budgeting, on-site execution, and cross-functional collaboration with marketing, F&B, and store leadership.

  • Manage planning, budgeting, setup, host management, and teardown for culinary and community events
  • Develop brand playbooks, visual standards, and content for signage, packaging, and displays
  • Lead on-site execution, RSVP tracking, and post-event follow-up with operations

Job Description

Responsibilities

  • Woodlake Market Event Operations
  • End-to-End Event Management: Coordinate and execute the planning, budgeting, setup, host management, and teardown logistics for all Woodlake Market culinary and community events, demos, and seasonal activations.
  • Cross-Functional Marketing & Web Coordination: Partner closely with the Marketing team to develop promotional strategies. Manage and update Woodlake Market event content on the resort website, digital calendars, and guest communication platforms.
  • Operational Alignment: Collaborate directly with Woodlake Market Food & Beverage leadership and Store Management to align programming schedules, staffing, menu/product integration, and Banquet Event Orders (BEOs).
  • Budgeting & RSVP Tracking: Manage individual event budgets, track RSVP caps/ticket sales, and adjust marketing tactics with internal partners to maximize guest attendance and ROI.
  • On-Site Leadership: Serve as the primary lead on-site during event setup, active execution, and coordinate post-event strike with operations team to ensure strict visual/guest-experience standards.
  • Brand Development & Creative Execution
  • Visual & Spatial Standards: Cultivate a curated, elevated, and cohesive look across resort spaces, pop-up activations, and events while maintaining strict alignment with Kohler Hospitality brand guidelines.
  • Design Guidelines & Playbooks: Develop visual mood boards, styling calendars, merchandising layouts, and brand playbooks that guide operational teams in maintaining public-facing spaces correctly. These are closely aligned with established brand guidelines.
  • Collateral & Touchpoint Design: Coordinate the creative development and delivery of event signage, specialty packaging, custom gifting, window displays, and in-room digital content.

Requirements

  • Bachelor's degree in Marketing, Event Management, Hospitality, Creative Design, or a related field preferred.
  • An equivalent combination of education, certifications, and relevant experience will be considered.
  • 3+ years of experience in luxury event execution, visual merchandising, brand activations, hospitality marketing, or related fields required.
  • Physical Requirements: Ability to be on your feet for extended periods during event days, assist with light event staging/decor setup, and travel between local resort properties.
  • Applicants must be authorized to work in the US without requiring sponsorship now or in the future.
Kohler Hospitality logo

Kohler Hospitality

Since its inception in 1981, Kohler Hospitality has epitomized gracious living and exceptional service. Through expansion and innovation in spas, golf courses, dining, and wellness, we preserve the traditional charm and welcoming spirit on which we were built.Get away, stay, and play—like only Kohler can offer. Luxury hotels that redefine hospitality and service. Championship golf courses that claim six majors and a Ryder Cup. And spa treatments that lift your spirit. Kohler’s deep roots in hospitality and gracious living stem from our flagship AAA Five Diamond and Forbes Five Star resort in Kohler, Wisconsin, The American Club.Beyond The American Club, Kohler Hospitality's portfolio encompasses iconic destinations such as Whistling Straits and Blackwolf Run, where world-class golf meets unparalleled luxury. The Inn on Woodlake is nestled on the shores of Wood Lake and LODGE KOHLER is the heart of Green Bay’s Titletown entertainment district.Bordering the renowned 17th ‘Road Hole’ of the Old Course in the Home of Golf, our sister property, the Old Course Hotel Golf Resort & Spa in St. Andrews, Scotland, enjoys a spectacular location overlooking the famous links courses, the West Sands beach, and the beautiful Scottish coastline.Kohler Waters Spa is the only five-star spa in Wisconsin and has other locations in St. Andrews, Scotland; Chicago, IL; and Green Bay, WI. With Kohler, you’ll find destinations and experiences unlike any in the world. Join Kohler on our mission to redefine luxury hospitality and culinary excellence.

Founded in 1981
Kohler, Wisconsin, USA
234 employees (13 in marketing)

Salaries

Posted range

$27/hr – $40/hr

Taken straight from the job posting.

See all Kohler Hospitality salaries

Marketing Team

Marketing Team Size
5 (2% of company)
Median Tenure
1.7 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
85K
Monthly Google Ads Budget
$37.3K
Traffic Source Mix
Search
57.9%
Direct
33.7%
Referral
6.2%
Social
1.4%
Paid
0.6%

Headcount Trend

Current headcount: ~234

Recent News

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Brand Design Lead

Kohler Hospitality · Kohler, WI · On-site