Responsibilities

• Support end-to-end copy development from concept through final execution
• Partner with the North American Brand Marketing Lead and creative teams to shape campaign narratives.
• Own copy across channels where applicable, including: Campaign platforms and landing pages; Paid media (social, display, video scripts); Organic social and community storytelling; Email; Product and website copy
• Develop messaging for offline events and activations, including: Brand events and experiential moments; Industry summits and professional conferences; Exhibits, booth storytelling, and on-site narratives
• Ensure message consistency and alignment across the full ecosystem, from performance marketing to brand storytelling to in-person experiences
• Translate consumer insights, cultural signals, and clinical credibility into clear and compelling narratives.
• Adapt voice and messaging for both consumer audiences and professional/clinical stakeholders
• Provide thoughtful feedback on copy direction to internal and external partners.
• Maintain a high bar for craft, clarity, and consistency across all outputs

Requirements

• 4-7 years of experience in brand copywriting (DTC, lifestyle, maternity/baby, or women's health strongly preferred)
• A portfolio that demonstrates creative leadership, multi-channel execution and strong instinct for narrative development.
• Experience balancing brand storytelling with performance-driven outcomes
• Ability to operate with ownership and autonomy in a fast-paced, collaborative environment
• Comfort writing for both emotional resonance and professional credibility
• A point of view—on storytelling, on motherhood, and on what makes the work land with our audiences.