Responsibilities

• Define and evolve our tone of voice (principles, Do’s/Don’ts, examples) and build messaging frameworks (pillars, value props, proof points)
• Translate brand strategy into clear, ownable narratives
• Own copy across key brand touchpoints: Website components, lifecycle emails/SMS, and organic social
• Ensure storytelling is consistent, differentiated, and emotionally resonant
• Create brand content that builds authority and supports organic/search strategy
• Develop organic social copy across platforms and collaborate with creators to feel native
• Develop scripts for product videos and longer-form storytelling
• Partner with Product on GTM messaging and launches, turning features into human stories
• Build systems and guidelines to enable on-brand execution at scale

Requirements

• Bachelor's degree and/or equivalent work experience in copywriting, marketing, communications, or a related field
• 3-6+ years of copywriting experience across multiple channels, including email/SMS, web, and long-form content
• Demonstrated experience writing lifecycle copy - welcome & abandonment flows, promotional campaigns, re-engagement sequences, and transactional messaging
• Familiarity with SEO best practices and how copy supports organic search performance
• Exposure to email marketing platforms (Klaviyo specifically) and basic performance metrics
• Experience with writing web copy for brand components on HP, landing pages, and PDP

Nice To Have

• Experience with scriptwriting for video or brand content is a plus
• Startup, DTC, or e-commerce copywriting experience or strong interest is a plus
• Experience writing for direct mail, landing pages, and organic social is a plus

Benefits

• Base salary $80,000-100,000 based on experience, plus bonus and equity
• Option for fully paid medical, dental, and vision
• Opportunity to contribute to 401k
• Unlimited PTO plus 11+ paid holidays
• LA-based hybrid team (3 days/week), based in Culver City
• Free Sans product!