Responsibilities

• Extend approved campaign concepts into channel-level copy across email, digital, and in-store collateral, keeping the voice and intent consistent as the work moves between formats and constraints.
• Write all product copy supporting e-commerce product detail pages and retail hang tags using product specifications, merchandising input, and the physical piece.
• Deliver product copy on the weekly product photography and asset cycle, meeting publication deadlines as new merchandise moves through the studio.
• Write clear informational and service copy that supports the customer journey from digital to store and back again, ensuring programs, terms, and services are easy to understand wherever customers encounter them.
• Serve as an accuracy check on marketing copy, reviewing for factual correctness, product truth, grammar, and compliance with Jordan’s copy and legal standards before publication.
• Adapt your writing style across a wide range of contexts, from a campaign email to a fifteen-word hang tag, without losing the brand’s voice.
• Partner with Brand Marketing, E-Commerce, and Merchandising to source product information and confirm promotional details.
• Maintain and apply copy standards, product terminology, and naming conventions across channels.
• Perform other functions or responsibilities as assigned by the supervisor.

Requirements

• 4 or more years of copywriting experience, either in-house or at an agency.
• Your portfolio demonstrates range, with the same brand voice carried across campaign, channel, and product-level work. Campaign examples should show an idea extending across more than one point in the customer journey.
• You write in language customers recognize as their own—plain, specific, and easy to understand.
• You have experience writing product copy from specifications, samples, or direct observation.
• You have hands-on writing experience across direct mail, print, email, digital, and in-store collateral.
• You can work from another writer’s or creative lead’s direction and extend it faithfully.
• You have a thoughtful point of view on where AI belongs in a copy workflow—and where it does not—supported by hands-on use of the tools.
• You bring strong attention to detail and accuracy while working under recurring deadlines.
• You have retail experience across both brick-and-mortar and online environments.
• You have effective written and verbal communication skills.