Brand and Content Marketing Manager, North America

USA (On-site)

$79K/yr – $152K/yrMid Level5+ years expFull time

Posted 5 days ago

Job Summary

Own end-to-end Audible campaign operations and cross-channel podcast marketing programs, from planning and briefs through performance analysis and optimization, across US and Canada

  • Lead campaign execution and stakeholder alignment across creative, media, and product teams
  • Own measurement, optimization, and operational processes using PM tools

Job Description

Responsibilities

  • Execute assigned campaign components within the team's defined strategy for Audible's audiobook and podcast marketing initiatives across the United States and Canada, ensuring on-time, on-brand delivery of assets across the full campaign lifecycle
  • Contribute to the development of strategic briefs and research, helping consolidate marketing touchpoints for stakeholder alignment and supporting cross-functional workflows across creative, media, and product teams
  • Monitor and report on campaign KPIs and performance metrics, providing optimization recommendations to improve listener engagement, tune-in behavior, and content discovery
  • Manage deliverable trackers across internal and external teams, traffic assets to media partners and agencies, route creative for approvals, and maintain documentation that provides visibility into campaign status
  • Handle operational essentials including action codes, vanity URLs, vendor onboarding, invoicing, and recap reporting with accuracy and attention to detail across high volumes of deliverables
  • Recommend improvements to team processes, playbooks, and tools; support adoption of project management and campaign tracking platforms (e.g., Airtable, Jira, Asana) to drive operational efficiency
  • Support the planning and execution of podcast advertising tactics including host-read ads, pre-produced spots, programmatic audio, dynamic ad insertion, feed drop strategies, and run of network (RON) campaigns to drive listener acquisition for Audible Originals and exclusive content
  • Contribute to show-level and title-level go-to-market plans including positioning, messaging, and channel-specific promotion strategies across audio platforms (Apple Podcasts, Spotify, YouTube, and beyond)
  • Support cross-platform promotion campaigns that work across owned, earned, and paid audio surfaces with consistent messaging and optimized timing to build awareness at scale
  • Coordinate with peers and adjacent teams on day-to-day campaign activities, including liaising with shopping experience teams for placements, supporting brand activations and sponsorship events, and helping manage talent and partner relationships in service of marketing GTMs

Requirements

  • Experience in professional non-internship marketing
  • Bachelor's degree in marketing, communications, or equivalent
  • 5+ years of experience in marketing within audio, entertainment, podcasting, or digital media companies
  • Experience supporting or executing marketing campaigns across multiple channels
  • Experience using project management and campaign tracking tools (e.g., Airtable, Jira, Asana, or equivalent)
  • Experience with CRM/marketing automation platforms (e.g., Braze, Salesforce Marketing Cloud, or equivalent)
  • Experience with show-level or title-level marketing-building campaigns around individual pieces of content rather than solely brand level initiatives

Preferred

  • Experience in podcast marketing, including feed drops, run of network strategies, host-read sponsorships, or programmatic audio
  • Experience in entertainment marketing with familiarity of tune-in campaigns, premiere strategies, and cultural tentpole activations
  • Experience working with audio platforms and understanding of the podcast ecosystem (Apple Podcasts, Spotify, YouTube Podcasts, iHeart, etc.)
  • Experience supporting vendor relationships, talent coordination, and event logistics
  • Experience with content management systems, landing page builders, and web publishing tools
  • Experience working in a matrixed, global organization

Benefits

  • health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parential leave
Audible logo

Audible

3.3 Glassdoor

Stories are transformative. They have the power to create new possibilities—for our lives, and for those around us. That’s why we work with some of the world’s greatest creators, producing Originals, audiobooks and podcasts that ignite imaginations and bring new ideas and voices to our millions of listeners around the globe each day. With this customer-centric approach to innovation, Audible has reinvented a media category and is the driving force behind the audio entertainment revolution.

Founded in 1997
Newark, New Jersey, USA
3.4K employees (1,273 in marketing)
54% recommend to a friend
43% CEO approval

Salaries

Posted range

$79K/yr – $152K/yr

Taken straight from the job posting.

See all Audible salaries

Funding

Total Funding
$14.5M
Last Raise
$11M
Post IPO Equity, 19 years ago

Funding History

  • Oct 2006
    Post IPO Equity
  • Aug 2004
    Post IPO Equity
  • Aug 2003
    Post IPO Equity • $11M

Traffic Signals

Monthly Visitors
23M
Monthly Google Ads Budget
$856.9K
Traffic Source Mix
Search
29.8%
Direct
62.8%
Referral
4.5%
Social
2.1%
Paid
0.7%

Headcount Trend

Current headcount: ~3.4K

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