Brand Communications Manager

San Francisco, CA (Hybrid)

$116K/yr – $147K/yrMid Level5+ years expFull time

Posted 2 hrs ago

Job Summary

Own the brand narrative and editorial program across social, media, and website, guiding cross-functional content, crisis management, and AI-assisted tooling while safeguarding clinical accuracy.

  • Lead brand voice and editorial planning across social presence, media relations, and customer stories.
  • Coordinate cross-functional programs with Product Marketing, Sales, Legal, and Clinical stakeholders.
  • Build and govern AI-assisted content controls to scale production without compromising accuracy.

Job Description

Responsibilities

  • Own brand voice, editorial planning, crisis communication and FDB’s public narrative across social presence, media relations, customer stories, blogging and the website editorial layer.
  • Approve routine external content and media engagement within approved talking points; escalate new positioning, sensitive claims, and external risk to the Vice President of Marketing.
  • Manage day-to-day vendor and agency relationships; recommend vendor and messaging changes.
  • Lead cross-functional content programs spanning Product Marketing, Sales, Legal, and Clinical stakeholders.
  • Guide responsible use of AI-assisted content tools — building reusable brand controls, prompt libraries, templates, and factual-error review workflows — to expand production capacity while keeping brand voice and clinical accuracy human-led.

Requirements

  • 5–7 years of communications experience, including demonstrated ownership of cross-functional programs.
  • Healthcare or health-IT experience preferred, or demonstrated ability to quickly build fluency in a regulated, clinically sensitive content environment.
  • Experience managing vendor and agency relationships.
  • Bachelor’s degree in communications, marketing, journalism, or a related field preferred; equivalent experience considered.

Benefits

  • FDB offers competitive salaries and extensive benefits – including medical, dental, vision, long term disability, life insurance, and matching 401k.
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Hearst Health

The mission of Hearst Health is to guide healthcare organizations by delivering essential intelligence and software that improve the quality, safety and efficiency of care. Hearst Health has been innovating with care for more than 40 years, with a commitment to making a lasting positive impact on health. The Hearst Health companies — FDB, Homecare Homebase, MCG, MHK, QGenda and Zynx Health — elevate care by informing and empowering participants across the health journey. To learn more, visit www.hearst.com/hearst-health.

New York, New York, USA
2.7K employees (104 in marketing)

Salaries

Posted range

$116K/yr – $147K/yr

Taken straight from the job posting.

See all Hearst Health salaries

Marketing Team

Marketing Team Size
104 (4% of company)
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
311.5K
Traffic Source Mix
Search
27.7%
Direct
57.2%
Referral
11.7%
Social
2.4%
Paid
0.7%

Headcount Trend

Current headcount: ~2.7K

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Brand Communications Manager

Hearst Health · San Francisco, CA · Hybrid