Responsibilities

• Own and evolve Gilson’s master brand positioning, narrative, value proposition, architecture and voice.
• Translate company and business strategy into annual and multi-year brand and communication priorities.
• Ensure the Gilson brand is consistently and effectively represented across markets, audiences and communication channels.
• Identify opportunities to strengthen Gilson’s brand positioning and differentiation in the market.
• Maintain and continuously improve brand guidelines, messaging frameworks, templates and communication standards.
• Provide guidance to teams on the appropriate use and expression of the Gilson brand.
• Review high-visibility communications and materials to ensure brand consistency, quality and alignment.
• Create tools and frameworks that allow teams to work independently while maintaining appropriate brand standards.
• Translate customer insights, business priorities, value propositions and scientific or technical information into clear and compelling customer-facing communications.
• Develop and refine messaging, narratives, headlines, storytelling approaches and editorial content.

Requirements

• Bachelor’s degree or equivalent professional experience in marketing, communications, business, science or a related discipline.
• 7+ years of progressive experience in brand management, marketing communications, corporate communications or related discipline.
• Demonstrated experience owning or significantly contributing to brand strategy and brand governance.
• Experience developing messaging, narratives and communications for complex products, services or markets.
• Experience managing creative agencies, freelancers and other external partners.
• Experience working across multiple functions, business units or geographic regions.
• Experience in life sciences, laboratory products, scientific instrumentation, healthcare, medical devices or another technical B2B environment strongly preferred.
• Strong brand strategy and brand management expertise.
• Exceptional written and verbal communication skills.
• Ability to translate complex scientific, technical or business concepts into clear and engaging customer communications.