Brand and Communications Director at Ziegler Caterpillar | Minneapolis, MN | $25/hr – $34/hr

Brand and Communications Director

Minneapolis, MN (On-site)

$25/hr – $34/hrSenior Level10+ years expFull time

Posted 2 months ago

Job Summary

Own the enterprise brand system and governance while shaping a credible corporate voice, reputation strategy and internal creative capabilities that scale across locations and B2B segments.

Brand governance and enterprise standards: establish positioning, messaging, visual identity and decision rights that unify divisions while enabling local execution.
Corporate communications and reputation: lead executive messaging, PR, thought leadership and internal comms to support strategic priorities.
Internal capability and planning: build a scalable content engine and annual/long-range plans aligned to growth objectives and market insights.

Job Description

Responsibilities

Define and lead the enterprise brand strategy, including positioning, messaging architecture, voice, visual identity and brand governance across all divisions, channels and customer touchpoints.
Establish brand standards, operating models and decision rights that ensure consistency while enabling business units to execute effectively within a unified enterprise framework.
Lead corporate communications strategy, including executive messaging, public relations, thought leadership, reputation management and key internal communications in support of company priorities.
Build and scale internal creative and content capabilities to reduce reliance on external agencies, improve speed to market and increase the quality and consistency of brand expression.
Own annual brand planning and long-range planning inputs, aligning brand investments, communications priorities and content initiatives to enterprise growth objectives.
Translate customer, market and competitive insights into brand strategies, narratives and content priorities that strengthen awareness, preference and market relevance.
Oversee enterprise social media, events, sponsorships and community-facing communications to ensure they advance brand visibility, business priorities and stakeholder trust.
Partner closely with commercial, HR and executive leadership to ensure the brand supports recruiting, customer experience, sales enablement and long-term enterprise value creation.
Serve as the senior steward of the company’s reputation, ensuring brand and communications efforts are proactive, measurable and aligned to the company’s operating model and growth ambitions.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Journalism or related field; MBA or master’s degree in Marketing or Business preferred. Equivalent combination of education and progressive brand/communications leadership will be considered
10+ years of progressive leadership experience in brand strategy, corporate communications, creative leadership or related marketing disciplines, preferably in B2B, industrial, equipment, manufacturing or other complex multi-location environments.
Demonstrated success building and governing enterprise brand systems, including positioning, messaging, visual identity and brand standards across multiple business lines or customer segments.
Strong understanding of how brand, communications and content strategy contribute to commercial growth, customer preference, talent attraction and enterprise reputation.
Experience building or transforming internal marketing capabilities, with a track record of reducing reliance on agencies while improving quality, speed and cost effectiveness.
Strong executive presence and communication skills, with the ability to influence senior leaders, align cross-functional stakeholders and translate strategy into action.
Experience using customer, market and competitive insights to shape brand strategy, communications priorities and enterprise planning decisions.
Strong people leadership capability, including coaching creative and communications talent, establishing clear standards and building a high-performing team culture.
Travel
Up to 20%

Nice-to-have

MBA or master’s degree in Marketing or Business preferred
Equivalent combination of education and progressive brand/communications leadership will be considered

Benefits

Health, Dental, Vision and Life Insurance
15 days of PTO your first year, accrual starts day 1
9 paid holidays
401(k) plan with company contribution and match
HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year
Short-Term and Long-Term Disability Insurance, FSA & EAP
Paid Parental Leave & Funeral Leave
Fitness membership discount
Education Assistance
Safety Boot Reimbursement, PPE & Uniforms provided
Safe, clean and friendly work environment

Ziegler Caterpillar

Ziegler CAT is one of the largest and most successful Cat® dealers in the U.S., representing the full line of industry-leading Cat equipment, generators, and truck engines in Minnesota and Iowa. We also sell and support Fendt, Massey Ferguson, and Brandt® agricultural equipment in Minnesota, Iowa, and north-western Missouri.Our Visions is to provide unparalleled experience through high-performing employees, operational excellence, and digital innovation. Our Mission is to maximize uptime for our customers in the communities we serve. We strive for excellence and integrity in the conduct of our business.EEO Employer/Vet/DisabledWant to learn more about Ziegler CAT? Check out our website!

Founded in 1914

Minneapolis, Minnesota, USA

1K employees

www.zieglercat.com