Responsibilities

• Push Creative Boundaries: Conceive and execute bold, disruptive creative concepts for social campaigns that break through feed noise and challenge standard B2B tech visual tropes.
• Balance Disruption with System Coherence: Serve as the pioneer who tests how far the brand can stretch on social, working iteratively with the core Brand team to refine bold ideas into polished, brand-aligned assets.
• Translate Invisible Security Concepts: Take abstract technical topics (AI identity, autonomous governance, automated access decisions) and translate them into clear, visually engaging social formats, carousels, infographics, and digital assets.
• Incorporate Light Dynamic Formats: Apply basic motion principles, lightweight GIF/video wrappers, or simple animations—and collaborate with dedicated motion and video specialists—to bring static assets to life in social feeds.
• Lead Social Campaign Art Direction: Own the visual direction for key social initiatives, corporate announcements, and digital campaign extensions, directing internal designers, copywriters, and external agencies where needed.
• Partner Across Channels: Collaborate with our Experiential & Events team to capture physical event moments (at Oktane, Gartner, RSAC) and reimage them into native, digital-first social recap stories.
• Test, Learn, and Adapt: Analyze social creative performance alongside social marketing partners, using performance insights to iterate quickly without clinging to creative ego.

Requirements

• 5–8+ Years of Visual Art Direction Experience: A proven track record in-house at a fast-growing tech/B2B brand or at a top-tier creative agency driving social-first visual campaigns.
• Solid Graphic Design Foundation: A strong grasp of graphic design principles—typography, hierarchy, grid systems, composition, color theory, and layout.
• Basic Motion & Video Familiarity: Solid understanding of basic motion principles and simple animation workflow (Figma motion, basic After Effects/Premiere, or similar). Advanced motion skills are not required, but you have a keen eye for pacing, video storytelling, and directing motion specialists effectively.
• Boundary-Pushing Mindset: A portfolio demonstrating bold, outside-the-box conceptual thinking that proves you know when and how to break visual rules to capture attention.
• Systemic Brand Experience: Experience working inside established brand guidelines, with a demonstrated ability to stretch those guidelines for specific channels without diluting brand equity.
• Feed-Native Intuition: Acute understanding of platform-specific nuances (LinkedIn carousels, YouTube thumbnail strategy, X visual hooks, short-form video pacing).
• Cross-Functional Diplomacy: Exceptional communication skills with the diplomacy to present bold ideas to stakeholders, take constructive critique, and align back to core brand standards.

Benefits

• equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.