Responsibilities

• Develop and execute engaging social media strategies across platforms such as Facebook, Instagram, Twitter, and TikTok to increase brand visibility and audience interaction.
• Create high-quality content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage social media calendars using applications like Hootsuite and Buffer to ensure consistent posting schedules.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback; respond promptly to foster positive relationships.
• Conduct keyword research and optimize content for SEO to enhance discoverability on search engines and e-commerce platforms.
• Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign effectiveness and inform future strategies.
• Collaborate with the marketing team on public relations initiatives, branding efforts, and digital marketing campaigns including Facebook Advertising.
• Proofread all content for accuracy, tone consistency, and brand alignment before publication.
• Support e-commerce activities by promoting products through creative content creation and targeted advertising campaigns.
• Capture professional photography and video editing to produce engaging multimedia content that resonates with target audiences.

Requirements

• Proficiency in social media management tools such as Hootsuite and Buffer; strong understanding of social media marketing best practices.
• Skilled in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
• Knowledge of SEO principles, keyword research techniques, web analytics (Google Analytics), and digital marketing strategies.
• Experience with Facebook Advertising campaigns and social listening tools to monitor brand reputation.