Responsibilities

• Develop and execute creative social media campaigns across platforms such as Facebook, Instagram, Twitter, and LinkedIn to boost brand visibility and engagement.
• Manage daily social media activities including scheduling posts, monitoring interactions, and responding to comments to foster a vibrant online community.
• Create high-quality visual content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to support branding initiatives and promotional campaigns.
• Utilize social listening tools to monitor brand mentions, industry trends, and competitor activities for actionable insights.
• Conduct keyword research and optimize content for SEO to improve organic reach and search engine rankings.
• Analyze web analytics and social media metrics using Google Analytics and platform-specific tools like Buffer or Hootsuite to measure campaign effectiveness and inform future strategies.
• Collaborate with the marketing team on public relations efforts, influencer partnerships, and e-commerce promotions to amplify brand messaging.
• Manage relationships with followers, influencers, and partners through relationship management techniques to strengthen community ties.
• Oversee Facebook Advertising campaigns to target specific audiences effectively while tracking performance metrics for continuous improvement.
• Proofread all content for accuracy, clarity, and brand consistency before publishing to ensure professional quality standards are met.