MARKETING IMMERSION, INC.

Contact:         Jan@marketing-immerison.com (562.305.9012)

Website:         www.marketing-immersion.com

Who We Are: Marketing Immersion is a full-service business development, licensing and retail development and management company serving entertainment clients such as NetFlix, Amazon, The Kids Table, Sparky Animation, Toonz Media Group, GuRu Studios, Disney, Apple Studios, etc. We create contractual partnerships for around television shows and movies for licensing, promotions and Retail Development.

Business Development & CRM Intern

Location: 5185 via Margarita, Yorba Linda, California 92886 (Remote Office), Corporate Offices used for client and staff meetings are located at 4590 MacArthur Blvd #500, Newport Beach, CA 92660

Position Type: For Credit or Paid Internship The Student needs to clearly communicate to Chapman University if they prefer a paid or a for credit Internship.

Department: Business Development / Sales

Reports To: Vice President Business Development Manager / Sales Manager

Position Summary

We are seeking a motivated and curious Business Development & CRM Intern who wants hands-on experience learning how companies identify prospects, develop new business opportunities, and manage a professional sales pipeline.

A major component of this internship will be learning and using HubSpot CRM and Sales Hub. The intern will receive practical experience researching potential customers, building prospect lists, maintaining CRM records, tracking outreach, managing leads and opportunities, and creating reports that help management evaluate business-development activity.

This is intended to be a learning-focused position for a student interested in sales, business development, marketing, entrepreneurship, account management, or consumer products.

What You Will Learn

During the internship, the student will learn how to:

• Use HubSpot CRM and Sales Hub in a real business environment.
• Build and maintain a professional prospect and customer database.
• Research companies, industries, decision-makers, and potential business opportunities.
• Understand how a company moves a prospect from initial research through outreach, qualification, and ultimately a business opportunity.
• Organize contacts, companies, tasks, activities, and deals within HubSpot.
• Develop and manage a sales pipeline.
• Track calls, emails, meetings, follow-ups, and other sales activities.
• Segment prospects based on industry, company type, opportunity, geography, and other criteria.
• Understand the fundamentals of lead qualification and prioritization.
• Create HubSpot reports and dashboards to measure business-development activity.
• Use data to identify opportunities and recommend next steps.
• Develop professional business communication and presentation skills.

Key Responsibilities

Business Development

• Research prospective customers, retailers, brands, strategic partners, and other potential business opportunities.
• Identify appropriate decision-makers and gather relevant company and contact information.
• Assist in creating targeted prospect lists for specific business-development initiatives.
• Research industries and companies prior to sales outreach and meetings.
• Assist with initial prospecting and follow-up activities under the direction of the sales team.
• Help prepare background materials for prospective customer meetings.
• Track new opportunities and follow-up requirements.
• Participate in business-development and sales meetings when appropriate.
• Assist with special projects involving new customers, markets, products, partnerships, or channels.

HubSpot CRM

The intern will receive training and practical experience using HubSpot and will be expected to become increasingly proficient with the platform throughout the internship.

Responsibilities may include:

• Entering and maintaining companies and contacts in HubSpot.
• Creating and updating deals and opportunities.
• Maintaining accurate deal stages and pipeline information.
• Recording sales activities, notes, meetings, and follow-up tasks.
• Creating prospect lists and CRM segments.
• Maintaining accurate and organized CRM data.
• Identifying duplicate, outdated, or incomplete records.
• Creating tasks and reminders for sales follow-up.
• Learning to use HubSpot prospecting and sales productivity tools.
• Creating basic reports and dashboards.
• Preparing weekly reports summarizing prospecting activity, opportunities, pipeline development, and next steps.

Internship Project

During the internship, the student will be given responsibility for a defined business-development project.

For example, the intern may be asked to research a specific industry or customer category, identify 50–100 qualified prospective companies, identify appropriate decision-makers, enter and organize those prospects in HubSpot, assist in developing an outreach strategy, track activity, and prepare a final report on the opportunities identified.

The objective is for the intern to experience the complete business-development process rather than simply performing administrative tasks.

HubSpot Training

As part of the internship, the student will be encouraged to complete applicable HubSpot Academy sales and CRM training and apply those skills to actual business-development projects.

Depending upon available HubSpot features and course requirements, training may include:

• HubSpot CRM fundamentals
• Sales Hub
• Inbound Sales
• Lead management
• Prospecting
• Sales pipeline management
• HubSpot reporting

The goal is for the student to complete the internship with practical HubSpot experience and, where appropriate, HubSpot certifications that can be added to their resume and LinkedIn profile.

Qualifications

• Currently enrolled in or recently graduated from a college or university program in Business, Marketing, Sales, Communications, Finance, Entrepreneurship, or a related field.
• Strong interest in sales and business development.
• Comfortable conducting online business and market research.
• Strong written and verbal communication skills.
• Organized and attentive to detail.
• Comfortable working with spreadsheets and business data.
• Working knowledge of Microsoft Excel, Word, and PowerPoint.
• Ability to learn new software and technology quickly.
• Professional attitude when communicating with prospective customers and business partners.
• Previous experience with HubSpot or another CRM is helpful but not required.

Ideal Candidate

The ideal candidate is someone who has at least 3 years of office experience and is naturally curious about businesses and enjoys figuring out who the right customer is, who the decision-maker is, and how to create an opportunity to do business with them. We prefer a student enrolled in a Master program or Senior. This could evolve into a permanent full time position.

We are looking for someone who is organized, comfortable with technology, willing to learn, and interested in gaining real-world experience rather than simply observing a sales department.

Compensation & Schedule

Compensation: For Credit or $20 per hour

Schedule: Approximately 5 – 10 hours per week

Internship Duration: 120 Days and can be renewed

Work Arrangement: Hybrid, Mostly On-Site

This is a for Credit or Paid ($20 per hour) internship position and will be administered in accordance with applicable California and federal employment requirements. It is up to the student to determine if they would like school credit or

What You Should Take Away From the Internship

By the completion of the internship, the student should have practical experience with:

HubSpot CRM • Sales prospecting • Lead generation • Business research • CRM database management • Pipeline management • Lead qualification • Sales reporting • Professional outreach • Business presentations

The objective is for the intern to leave with skills and experience that are directly applicable to an entry-level position in business development, sales, account management, sales operations, or marketing. Our goal is to develop 100 new leads and onboard five new clients while the intern is in their position. The intern will be part of each step of the process.

How to Apply

Please submit:

• Resume
• Brief statement explaining your interest in social media and marketing
• Examples of relevant social media, video, photography, design, or writing work
• Portfolio or social media links, if applicable
• Anticipated graduation date
• Whether you are interested in pursuing academic credit

We are especially interested in candidates who can show us how they think creatively and strategically, not simply what classes they have completed.

Equal Employment Opportunity

We are an equal opportunity employer and consider qualified applicants for employment without regard to race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, age, disability, medical condition, genetic information, marital status, military or veteran status, or any other characteristic protected by applicable law.