Responsibilities

• Own the firm’s marketing vision, annual plan, and performance metrics.
• Lead and mentor a growing team of in-house marketers and contractors.
• Partner with the CEO and COO on brand positioning, market expansion, and growth initiatives.
• Build and maintain a compelling, consistent brand identity across platforms.
• Oversee the content calendar, managing content strategy for blogs, emails, video, print, and social.
• Ensure all messaging aligns with the firm’s values, voice, and mission.
• Drive growth through paid advertising, SEO/SEM, email marketing, and lead nurturing funnels.
• Manage website performance, conversion optimization, and analytics reporting.
• Develop and maintain automated marketing workflows using AI, CRM, or marketing platforms.
• Partner with the Sales and Intake teams to ensure alignment on messaging, campaigns, and lead conversion.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of progressive marketing experience, including at least 3 years in a leadership or director-level role.
• Experience in Immigration, professional services, or a regulated industry is strongly preferred.
• Proven success in digital strategy, branding, content marketing, and lead generation.
• Hands-on expertise with digital platforms.
• Strong leadership, project management, and communication skills.
• Comfort working cross-functionally with leadership and client-facing teams.
• A mindset for continuous improvement, innovation, and data-driven decision making.
• Required to speak Spanish.

Preferred

• Love translating business goals into bold, creative marketing strategies.
• Enjoy leading teams and mentoring talent with vision and empathy.
• Are comfortable experimenting with AI tools, automation, and analytics.
• Have a passion for storytelling and a commitment to results.
• Communicate with clarity, move with urgency, and adapt with ease.