Responsibilities

• Lead, train and hold accountable a team of BDC agents / content creators on both content production and phone and text skills
• Turn attention into appointments: work every comment, DM and inbound lead into a conversation and a booked, confirmed appointment; drive traffic to the dealership
• Manage lead distribution and CRM discipline; track set, show and sold ratios and fix the weak link
• Develop weekly sales and marketing campaigns with dealership management and push them to our customer base and audience
• Report weekly to ownership: views, leads, appointments, shows, sold
• Build and own our presence across TikTok, Instagram, Facebook, YouTube and emerging platforms - film and post daily, and create creative content that gets our inventory and our store in front of DFW car buyers
• Plan, shoot and edit short-form video: walkarounds, "just arrived," price drops, customer deliveries, behind-the-scenes and campaign creative
• Write ad copy and captions; design and launch paid ad campaigns (Meta, TikTok, Google/YouTube); manage budgets, test creative, and report cost per lead and cost per appointment
• Grow followers and engagement organically - content calendar, posting cadence, trends, hooks and community management

Requirements

• Proven experience growing social media accounts for a business or brand - bring links and numbers, we will ask
• Working knowledge of paid ad campaigns - Meta Ads Manager and/or TikTok Ads; you have set budgets, built audiences and read results
• Copywriting: ads, captions, texts and DMs that get replies
• Experience as a BDC Manager, Internet Sales Manager, or inside sales team lead - or leading a content/marketing team with revenue accountability
• Strong communication skills; comfortable on camera and on the phone
• Ability to work in a fast-paced environment and hit appointment and traffic targets
• Automotive dealership experience; bilingual English/Spanish

Benefits

• 401(k)
• Health insurance
• Paid time off