Responsibilities

• Own social strategy: Develop and execute Base’s social strategy across platforms including X, Farcaster, and emerging crypto-native networks. Shape how Base shows up in daily discourse and key industry moments.
• Leadership and operations: oversee the Base social team, support their work and development, and set them up for success.
• Content creation & distribution: Create and publish social-first content that communicates Base’s mission, ecosystem activity, and cultural moments. Translate product launches, builder stories, and ecosystem updates into engaging social formats.
• Ecosystem amplification: Partner with builders, creators, and ecosystem teams to spotlight projects launching on Base and amplify their stories through social channels.
• Community engagement: Actively participate in crypto-native conversations, responding to trends, engaging with builders and creators, and maintaining Base’s presence in real-time discussions.
• Campaigns & launch moments: Lead social planning for major announcements, campaigns, and events such as ecosystem launches, global activations, and industry conferences.
• Cross-functional collaboration: Work closely with product, developer relations, communications, and marketing teams to align messaging and ensure coordinated launches.
• Analytics & optimization: Track social performance, analyze trends and sentiment, and continuously refine content strategies to improve reach, engagement, and impact.

Requirements

• Experience: 6+ years managing social media or digital content for high-growth technology, crypto, or internet-native brands.
• Leadership: Experience running teams, building and executing content strategy, and developing talent.
• Crypto native: Deep familiarity with crypto culture, communities, and platforms. Comfortable navigating conversations across crypto Twitter and emerging social ecosystems.
• Strong content instincts: Ability to craft clear, concise, and culturally relevant posts that resonate with technical and non-technical audiences.
• Creative & experimental: Comfortable testing new formats, memes, and content strategies to reach new audiences and keep the brand culturally relevant.
• Data driven: Experience using analytics to evaluate performance, test hypotheses, and inform content strategy.
• Operational excellence: Ability to manage multiple initiatives simultaneously while maintaining high-quality output.
• Voice & brand sensibility: Strong sense of tone and audience, with the ability to maintain a credible and engaging brand voice.

Preferred

• Experience working with developer ecosystems or crypto communities.
• Experience managing social for a crypto protocol, exchange, or company.
• Background in content production such as short-form video, podcasts, or livestreams.
• Existing relationships with builders, creators, and crypto-native influencers.