B2B Social Media Specialist

USA (Remote)

$65K/yr – $85K/yrMid Level2+ years expFull time

Posted 1 day ago

Job Summary

Own and execute social programs for B2B tech clients across company pages and executives, including strategy, content creation, AI-assisted workflows, paid LinkedIn, influencer partnerships, client management and reporting.

  • Lead multi-client calendars and editorial planning.
  • Develop distinctive executive voices and post strategies.
  • Leverage AI tools to draft, edit and repurpose content at scale while protecting brand voice.

Job Description

Responsibilities

  • Company page social -- develop and execute organic LinkedIn strategies for multiple B2B tech client company pages, including strategy, editorial calendar planning, content creation, publishing, community management and optimization.
  • Executive social -- own social media strategy and execution for high-profile B2B tech executives (CEOs, founders, CMOs and other C-suite leaders), including profile optimization, ghostwritten posts, engagement and commenting strategy, and developing each executive’s distinctive voice and point of view.
  • Copywriting & editing -- craft sharp, scroll-stopping copy for posts, carousels, ads, video scripts and newsletters, and edit client and executive drafts to tighten messaging and match each voice. Enhanced by, but not relying on, AI.
  • AI-assisted content -- use AI tools, agents and skills (e.g. Claude, ChatGPT, custom GPTs and agents) to research, ideate, draft, edit and repurpose content at scale, while protecting quality, accuracy and brand voice.
  • Paid social (LinkedIn) -- plan, build and optimize LinkedIn Ads campaigns end to end, including audience targeting (matched audiences, ABM lists, retargeting), ad formats (Thought Leader Ads, document ads, video, lead gen forms), budget pacing, A/B testing and ongoing optimization.
  • B2B influencer programs -- identify and vet relevant B2B creators and influencers, manage outreach, co-write and approve content, coordinate partnerships and report on results.
  • Tools & publishing -- manage scheduling, publishing, social listening and analytics through platforms such as HubSpot, Hootsuite, Sprout Social, Taplio or similar.
  • Client management & presenting -- work directly with clients and executives, presenting strategies, content plans and performance results clearly and confidently.
  • Reporting -- build regular performance reports across company page, executive and paid social, translating metrics (reach, engagement, follower growth, CTR, CPL, pipeline influence) into clear insights and recommendations.

Requirements

  • Experience: 2-4 years' relevant social media experience (emphasis on B2B tech and LinkedIn). Agency experience preferred
  • Executive Social: Demonstrable experience managing LinkedIn for senior executives as well as company pages, with portfolio examples
  • LinkedIn Ads: Hands-on experience in LinkedIn Campaign Manager, from strategy and campaign build through optimization and reporting
  • Tech Experience: Familiarity with the B2B tech sector, ideally including working with AI companies
  • Education: Solid academic track record at least to Bachelor's degree level
  • AI Fluency: Confident, practical user of AI for content creation and editing, with curiosity about agents, skills and new workflows.
  • Adaptability & Agility: Comfortable operating in fast-paced startup environments while balancing multiple clients, executives and content calendars.
  • Strong Communication: Clear, persuasive communicator who can present strategy and performance insights confidently to clients and senior executives.
  • Bonus – Reddit: Experience with organic Reddit strategy for B2B brands, including subreddit research and authentic community engagement.

Preferred

  • Reddit: Experience with organic Reddit strategy for B2B brands, including subreddit research and authentic community engagement.

Benefits

  • 20 days' vacation
  • Health, dental and vision care
  • Company 401(k) with 3% non-elective contribution
Firebrand Communications logo

Firebrand Communications

5.0 Glassdoor

Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners. We build awareness for B2B AI companies through integrated programs involving PR, SEO/GEO, social and paid media. We are a true partner in brand awareness marketing, from guiding and optimizing strategy, to executing quickly and confidently. Through our seasoned team, rich partner ecosystem, strong connections, and custom AI agents, we help brands not just show up, but stand out. Firebrand is headquartered in San Francisco, CA.

Founded in 2016
San Francisco, California, USA
17 employees (11 in marketing)
1% recommend to a friend

Salaries

Posted range

$65K/yr – $85K/yr

Taken straight from the job posting.

See all Firebrand Communications salaries

Marketing Team

Marketing Team Size
10 (59% of company)
Median Tenure
6.9 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
6.6K
Traffic Source Mix
Search
7.3%
Direct
92.7%

Headcount Trend

Current headcount: ~17
Firebrand Communications logo

B2B Social Media Specialist

Firebrand Communications · USA · Remote