B2B Marketing Manager

Responsibilities

• Lead end-to-end, integrated customer marketing campaigns across digital and offline channels including email, web, webinars, YouTube, and in-person events.
• Turn complex product and business requirements into clear, data-driven marketing strategies and compelling stories that truly resonate with target audiences.
• Leverage performance metrics and customer insights to continuously refine messaging to drive measurable impact.
• Build strong cross-functional relationships to align priorities and deliver successful outcomes in a fast-paced environment.
• Manage multiple projects with high attention to detail while keeping stakeholders informed every step of the way.
• Bring ideas, knowledge, and constructive challenge to a supportive team where your input directly shapes our marketing success.
• Lead and support campaigns that help our customers understand the value of Autotrader’s products, services, data and industry expertise.

Requirements

• Have experience delivering marketing campaigns, customer communications or content programmes.
• Be confident managing projects from brief to delivery, bringing stakeholders together and creating momentum.
• Build strong relationships and communicate effectively with people at all levels.
• Translate complex information into simple, engaging stories that resonate with customers.
• Take a customer-first approach and use insight and data to shape decisions.
• Be comfortable managing multiple priorities in a fast-paced environment.
• Bring curiosity, adaptability and a collaborative mindset.
• Strong stakeholder management, clear communication, data-informed decision making and the ability to manage multiple projects are all key to success in this role.

Preferred

• Experience in HubSpot or another CRM / marketing automation platform.
• Slack or similar collaboration tools.
• CMS platforms and website content management.
• Webinars, video, YouTube or other digital content channels.
• B2B, customer or proposition marketing.
• Working in a technology, marketplace or fast-moving environment.
• Collaborating with product, technology, sales, creative or customer-facing teams.
• Working with agencies or external partners.

Benefits

• We’re offering a salary of £38,000 – £48,000, plus an additional 10% of your salary awarded to you in shares each year. These awarded shares will become yours in yearly instalments over the next three years, and you can choose to either sell them or keep them as shares.
• You'll have 28 days holiday per year, and that's in addition to bank holidays and half day closures on Christmas and New Year's Eve.
• That’s not all. You'll be enrolled in our pension scheme, where our standard contributions are 7% and employee contributions are 5%. We also have comprehensive private medical cover, enhanced family leave provisions, a car salary sacrifice scheme, share-save options, and much more.
• We always want to give you the support you need and help prioritise your wellbeing, that’s why we provide access to 24/7 online GP and dentist, as well as specialist support for assisted fertility, gender dysphoria, menopause, period care plans and lots more.
• On top of all that, our hybrid model, Connected Working, combines the best of both worlds – office and home working. You'll spend a minimum of 3 days a week in the office with your team, focused on collaboration and connection.
• Additionally, we have our remote-first periods at set times during summer and winter. During these periods, you can work remotely anywhere in the UK and from certain locations abroad.
• Alongside a wide range of benefits, we'll help you settle in with confidence from day one. If you're successful, one of the first things you'll experience is our tailored new-starter induction programme, Great Start, designed to help you feel welcome, connected, and set up for success.