Responsibilities

• B2B & HCP Go-to-Market
• Design and execute lifecycle marketing campaigns for healthcare providers (HCPs), clinics, and enterprise prospects, across email, webinars, social, website, blog and paid media
• Own the go-to-market strategy for new B2B products or enterprise offerings (e.g., new metric/marker or product launches, API suite, Tiny Academy, Tiny certification process, education profile)
• Develop funnel strategies from awareness through onboarding, focusing on activation and retention of HCPs and strategic partners
• Optimize our HCP-DTC flywheel to drive downstream patient testing and grow referral-based revenue
• Scientific Content & Clinical Education
• Translate complex gut and vaginal microbiome science and clinical research into compelling B2B messaging, webinars, white papers, and sales collateral
• Collaborate closely with science, clinical, and partnerships teams to build educational campaigns that support partner success
• Build a clinical studies marketing toolkit (one-pager, slide, FAQ, and email copy) that clearly communicates opportunities, study pathways, and how partners can work with Tiny Health
• Co-lead thought leadership, newsletter, and content efforts for the HCP community (functional MDs, NDs, nutritionists, integrative practices, concierge medicine) and enterprise clients (health assessment companies, wearables, hormone health companies, wellness brands)

Requirements

• Have 4+ years in B2B marketing, preferably in healthtech, lab testing, clinical diagnostics, or wellness
• Have worked closely with or marketed to functional medicine, integrative MDs, NDs, or longevity clinics
• Are skilled in scientific communication and can distill complex topics (e.g. gut microbiome, AI insights, metabolomics) into digestible, compelling narratives for healthcare professionals
• Understand the B2B2C dynamic—and know how to leverage HCPs to grow patient volume
• Are comfortable managing campaigns across email, paid media, content, and lifecycle marketing
• Have a solid marketing analytics mindset and know how to interpret funnel metrics, test hypotheses, and optimize for ROI
• Are a strong writer, clear communicator, and thoughtful collaborator

Preferred

• Registered Dietitian or clinical background in nutrition, functional medicine, or microbiome
• Experience with CRMs like Zoho or HubSpot, Klaviyo, Sendgrid, Webflow, Google Analytics, and Ad Platforms (Meta, Google, Linkedin)
• Experience working in a past faced Series A–B stage startup with limited resources and high expectations
• Familiarity with Fullscript, Rupa Health, Evexia or other HCP marketplace platforms
• Previous experience in a fast-paced startup environment
• Work experience in DTC health/wellness companies
• Experience working remotely, with proficiency in Slack
• Self-directed, proactive, and comfortable with ambiguity