B2B Copy Writer and Social Media Executive

Responsibilities

• Take ownership of our organic social media channels, planning and creating engaging content that supports campaigns, builds brand awareness and encourages audience engagement.
• Produce high-quality B2B marketing copy across websites, email campaigns, customer communications, case studies, blogs and landing pages, helping to bring integrated marketing campaigns to life.
• Transform marketing campaigns, thought leadership and complex subject matter into engaging content that resonates with employers and business decision-makers.
• Adapt ideas for different channels, repurpose content creatively and maximise the impact of every campaign across our social media platforms.
• Collaborate with Marketing Managers, Graphic Designers, the SEO Content Writer and subject matter experts to showcase the expertise that makes WorkNest a trusted partner.

Requirements

• Around 2-3 years' experience creating engaging marketing content for professional audiences.
• Experienced B2B copywriter.
• Ability to write thought leadership articles, campaign emails, LinkedIn carousel posts, and social posts.
• Strong eye for detail and collaborative mindset.
• Experience transforming marketing campaigns into engaging content across multiple channels.

Preferred

• Experience with webinars and short-form video
• Experience with repurposing content for different channels
• LinkedIn carousel content creation
• Data-driven approach to improve content

Benefits

• Excellent benefits package
• Hybrid working - 2 days in our Aldford office and 3 days from home