Responsibilities

• In collaboration with the VP of Marketing and other key leaders, develop and execute a marketing plan and strategy focused on member growth, retention and brand strength.
• Design and implement an overall multi-channel marketing and digital plan which supports the credit union’s member experience, market share growth and targeted business results.
• Direct and execute efforts in all areas of marketing, including research/development; brand management; creative development; direct marketing; advertising; public relations; product launch; website; social media; event planning; and project and program management.
• Own the marketing technology stack, including email and campaign automation, and member onboarding journeys, and ensure these systems are used to their full capability.
• Lead member retention and engagement marketing, working with retail and analytics to reduce attrition and deepen existing member relationships.
• Direct Horizon’s organic visibility strategy, including search, AI-generated search results and content, so that members find Horizon when they look for financial answers.
• Establish measurement standards for the function and report performance against acquisition, retention, engagement and efficiency targets.
• Monitor and respond to changes in the marketing and digital landscape, including regulatory change, technology shifts, and changes in member needs and preferences.
• Oversee all external communication activities.
• Develop and maintain relationships with external service providers, advertising firms and vendors to facilitate marketing objectives.

Requirements

• Bachelor's degree in Business, Marketing or a related field. Minimum five years of experience leading a marketing or comparable business function at a leadership level, including experience managing and developing other managers. Related work experience may substitute for education.
• Strong command of current marketing and digital practices, including brand management, creative strategy, paid media, marketing automation, website management, and search marketing; demonstrates experience developing and implementing targeted marketing strategies across print, digital, and social media channels to achieve organizational objectives.
• Knowledge of financial products and services, market dynamics, and the broader financial services industry.
• Working knowledge of marketing automation platforms, campaign management tools, web content management systems, and marketing analytics.
• Understanding of how members discover and consume financial information, including organic search, AI-generated responses, content marketing, and emerging digital channels.
• Ability to leverage data and analytics to establish performance targets, measure results, identify trends, and adjust strategies to improve outcomes.
• Excellent verbal and written communication skills with the ability to convey information effectively to a variety of audiences.
• Strong interpersonal skills with the ability to lead, collaborate, build relationships, and work effectively with internal and external stakeholders, including team members, members, vendors, and business partners.
• Demonstrates a balanced, disciplined, and innovative approach to developing, executing, and managing comprehensive marketing strategies.
• Applies critical thinking and strategic insight to evaluate opportunities, anticipate challenges, and support organizational goals.

Benefits

• Medical, Dental, & Vision Insurance for full-time and reduced full-time employees & their families
• Telemedicine for part-time employees
• Paid Group Life and Disability Insurance
• Employee Assistance Program
• Tuition Reimbursement Program
• 401K Retirement Savings
• Employer 401K Retirement Contributions & Matching upon eligibility
• Discretionary Annual Incentive Bonus based on eligibility criteria
• Paid Time Off per Full Calendar Year:
• 10 hours of PTO per month (prorated for reduced full-time and part-time)