Responsibilities

• Manage the content and media strategy for prospect marketing, ensuring alignment with business objectives and growth priorities.
• Oversee the plan including securing media placements and sponsorships as well as budget management.
• Define and maintain content and messaging themes, calendars, and roadmaps that support advisor acquisition goals.
• Collaborate day-to-day with our external media partners in partnership with our agency partners.
• Develop integrated media campaigns across sponsored content, digital media, email, webinars, podcasts and social media to create awareness and generate leads.
• Execute the development of placement and campaign assets including content and various digital assets.
• Partner with subject matter experts and stakeholders to coordinate interviews and approvals.
• Develop and manage content across LPL.com, blogs, white papers, articles, social and other LPL-owned channels.
• Ensure content remains current and relevant through ongoing content audits, updates, optimization, and performance analysis.
• Establish campaign KPIs, track media and content performance, and provide actionable recommendations to improve reach, engagement, and conversion outcomes.

Requirements

• 7+ years of experience in content marketing, media marketing, strategic marketing, communications, or related marketing disciplines.
• 5+ years of experience developing and executing integrated marketing campaigns and content strategies that delivered measurable business results.
• 5+ years’ experience managing media partnerships, sponsored content programs, placement plans, budgets, and multi-channel campaign execution.
• 5+ years’ experience developing compelling content and messaging for audiences across digital, email, web, thought leadership, and sales enablement channels.
• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.

Preferred

• Experience within wealth management, financial services, fintech, or advisor-facing organizations.
• Experience working with external agencies, publishers, industry media organizations, and executives.
• Background in content marketing or prospect marketing.

Benefits

• Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more.