Responsibilities

• Media Strategy & Integrated Media Planning Architect full-funnel media strategies and integrated plans across paid media touchpoints to deliver cohesive consumer experiences.
• Ensure all media plans – across digital and traditional media – align with business objectives, brand storytelling, and target audience decision journeys.
• Leverage consumer and performance insights into cross-channel allocation of campaign budgets, deciding which channels best align with specific campaigns.
• Translate data and audience insights into clear, actionable frameworks and compelling narratives that influence business partners and senior stakeholders.
• Manage paid media inputs into Seasonal Strategy and Go-to-Market milestones.
• Develop insights and actions based on qualitative and quantitative analytics. Experiment and research through test-and-learn initiatives.
• Own campaign performance reviews, creating post-campaign reports, identifying actionable insights, and sharing with cross-functional partners.
• Full-Funnel Messaging & Creative Collaboration
• Oversee development of integrated messaging frameworks and media calendars that support brand, product, promotional, and customer marketing strategies.
• Partner closely with Brand Strategy and Creative teams to ensure campaigns are designed for effective media amplification and platform-specific engagement.

Requirements

• Bachelor’s degree in Marketing, Advertising, or related field
• 12+ years of experience in paid media and advertising required
• Experience across media channels: display, video, audio, OOH, social, search, affiliate
• Ability to building partnerships and work collaboratively with others to meet shared objectives.
• Strong communications skills that convey a clear understanding of the unique needs of different audiences.

Preferred

• Experience within an in-house media team or agency preferred
• Experience within a retail, fashion, or beauty organization preferred