Responsibilities

• This role provides strategic leadership for all Federal Employee Program member-facing products (Medical, Dental, Vision, Postal, and Overseas) and future portfolio expansion to meet enrollment and profitability targets.
• Collaborates with the Actuarial team on product pricing strategies and competitive scenarios to ensure portfolio stability.
• Develops and implements a comprehensive product development and strategic marketing plan with BCBS Plans, strategic partners, and internal resources, utilizing consumer segmentation, focus groups, competitive assessments, and feedback from Plans.
• Oversees the development of new benefits and products to enhance customer satisfaction, retention, and financial sustainability of membership.
• Manages a comprehensive member engagement program, including internal online tools, external websites, and member incentive programs.
• Collaborates with the Plan management team to deliver dynamic field marketing materials for use in direct member engagement.
• Works with the VP of Clinical Operations to deliver member tools that improve quality measurements and rates and negotiates yearly benefit and product changes.
• Lead the creation of a national portfolio strategy, securing Board approval for product strategy, development, marketing, brand positioning, and pricing to achieve membership growth targets.
• Implement new products at national and local levels, including sales forecasting, incentive programs, and identifying local market opportunities.
• Direct long-term strategies to sustain and evolve FEP products, integrating new offerings to grow the business while managing disruption and migration.

Requirements

• Required BS Marketing, Statistics or related field; or equivalent experience
• Preferred MS MBA preferred
• Required 15+ Years of progressive related experience in product, sales and marketing of health care products.
• Leadership skills: Ability to delegate and motivate others, team-build, and achieve results.
• Advanced organizational skills: Ability to develop and manage budgets to accomplish objectives.
• Relationship management skills: Ability to develop and maintain high level relationships and gain the trust of customers and internal staff (e.g. Plans/FEP)
• Strategic relationship orientation: a cross-boundary perspective with the ability to meet and integrate the needs of multiple customers
• Facilitation skills: Ability to facilitate group meetings and projects and review the work of others, as well as exercise flexibility related to changing and dynamic business issues and priorities
• Strategic and critical thinking skills for establishing and implementing strategic initiatives, solving problems and addressing customer and operational issues; ability to create and communicate innovative conceptual models and synthesize diverse types of information
• Advanced quantitative and qualitative analytic and data skills are required, including critical thinking skills, attention to details, and inductive/deductive reasoning/judgment for developing and executing the appropriate methodologies to answer analytic questions.

Benefits

• We offer a comprehensive package of benefits including paid time off, 11 holidays, medical/dental/vision insurance, generous 401(k) matching, lifestyle spending account and many other benefits to eligible employees.