Responsibilities

• Shape and Elevate HealthEquity’s External Narrative
• Lead strategy that defines how HealthEquity participates in national conversations around healthcare affordability and consumer finance.
• Develop compelling narratives that highlight HealthEquity’s impact and leadership in the healthcare ecosystem.
• Ensure message discipline and consistency across all external spokespersons and channels.
• Position HealthEquity executives as trusted voices on healthcare affordability and consumer financial empowerment.
• Prepare leaders for media interviews, speaking engagements, and high-visibility public moments.
• Strengthen the company’s presence in national policy and industry conversations.
• Build a High-Impact Earned Media Engine
• Lead a proactive earned media strategy that generates consistent coverage in top-tier business, healthcare, and financial media.
• Establish an editorial cadence for proactive storytelling, announcements, and executive visibility opportunities.

Requirements

• 15+ years of experience in public relations or external affairs
• Demonstrated success leading high-impact earned media programs
• Proven ability to secure top-tier national media coverage
• Experience managing corporate reputation and thought leadership initiatives
• Exceptional storytelling, writing and editorial judgment
• Ability to operate with high autonomy, sound judgment and strategic clarity
• Experience managing external communications agencies

Nice to Have

• You are a strategic communicator who understands how narrative shapes reputation.
• You translate complex issues into compelling stories that resonate with media, policymakers, and the public.
• You are equally comfortable advising executives and pitching reporters on deadline.
• You combine strategic thinking with a bias for execution.
• You bring confidence, curiosity, and the ability to build momentum through storytelling.

Benefits

• Medical, dental, and vision
• HSA contribution and match
• Dependent care FSA match
• Uncapped paid time off
• Paid parental leave
• 401(k) match
• Personal and healthcare financial literacy programs
• Ongoing education & tuition assistance
• Gym and fitness reimbursement
• Wellness program incentives